From cybernetjcstothe imagery of digital communications

• Autor: Salas, Octavio
• Formato: artículo
• Fecha de Publicación: 2008
• Institución: Universidad Femenina del Sagrado Corazón
• Repositorio: Revistas - Universidad Femenina del Sagrado Corazón
• Lenguaje: español
• OAI Identifier: oai:ojs.revistas.unife.edu.pe:article/1999
• Enlace del recurso: https://revistas.unife.edu.pe/index.php/comunife/article/view/1999
• Nivel de acceso: acceso abierto
• Materia: cibernética , Norbert Wiener, comunicología posible, economía del conocimiento, sociedad de la información y el conocimiento, ecología de medios, Marshall McLuhan, academia latinoamericana de investigadores de la comunicación, empleo, egresados; Cybernetics, Norbert Wiener, possible media analysis, knowledge economy, in format ion and knowledge sociery, med ia ecology, Marshall McLuhan, Latín American Academy of Communication Researchers, employment, graduates

Cybernerits, proposed by Norbert Wiener which admits ro be considered as the seven basic, hisrorical sources of communicarion rhinking, represents an obliged starting point in every study done, from the possible medi a analysis, with the purpose of exploring the imagery of rhe "Informarion and Knowledge Sociery". The study of information technologies has been considered by many Latín American scholars and researchers as a mauer of minor conceptual hierarchy in communications studies. Media ecology represents one of the schools in rhe possible med ia analysis, which has rigurously studied the new information technologies. Media ecology has a basis rhe thesis of Marshall McLuhan, and after the last years it has been enriched with the contribution of recognized thinkers, who have mosdy passed u nnoticed in Latín America. T he wonderful development of digital communicarions forces us to underrake an exhausted and rigorous critical revision of the possible media analysis, which would surely allow the identification of a consideable accumulation of "obsolete knowledge" (Toffler). Advertising investment in new d igital media regisrers constant increment every year, while decreases rhe investment destined ro convencional mass media. The development of digital media - fo rero Id by Wiener-, sooner or later will produce structural changes in the study plans and programs for degrees or post-graduare degrees in Mass Commun ications. If ir is noticed rhe importance which admits the hi ring of our graduares, changes must be immediate.