Semiotic approach to the notion of radial consumption

• Autor: Bendezú Untiveros, Raúl
• Formato: artículo
• Fecha de Publicación: 1993
• Institución: Universidad de Lima
• Repositorio: Revistas - Universidad de Lima
• Lenguaje: español
• OAI Identifier: oai:revistas.ulima.edu.pe:article/1938
• Enlace del recurso: https://revistas.ulima.edu.pe/index.php/contratexto/article/view/1938
• Nivel de acceso: acceso abierto
• Materia: broadcasting; semiotics; radiodifusión; semiótica

The title of this article refers to consumption, not reception. This alludes to a pragmatic and intersubjective dimension; that one to an economic dimension and to questions of market and value. Today communication is an economic good subject to a system of supply and demand, as well as a good with a symbolic value thanks to which it enters the universe of representations and symbolic uses made by a society, thus giving it its value and its objectivity. We can think that consuming a fungible economic good, like consuming radio as a means of communication, are activities that lead to conceptions rooted in our sensoriality and in our experience.