Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Descripción del Articulo

Digital economy requires other business models different to the ones present in the physical world; therefore, they should be studied from a particular perspective. In this research a variety of canvas formats or business model canvas are compared and analyzed. The entrepreneurial intention of Commu...

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Detalles Bibliográficos
Autor: Montalvo-Castro, Jorge
Formato: artículo
Fecha de Publicación:2016
Institución:Universidad de Lima
Repositorio:Revistas - Universidad de Lima
Lenguaje:español
OAI Identifier:oai:revistas.ulima.edu.pe:article/656
Enlace del recurso:https://revistas.ulima.edu.pe/index.php/contratexto/article/view/656
Nivel de acceso:acceso abierto
Descripción
Sumario:Digital economy requires other business models different to the ones present in the physical world; therefore, they should be studied from a particular perspective. In this research a variety of canvas formats or business model canvas are compared and analyzed. The entrepreneurial intention of Communication students from the University of Lima is also studied. The methodology included a survey among students and an educational experience within the subject: Advertising Creativity. The main result of this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.
Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students
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