The 2030 Agenda in Spanish universities: sustainability and its communication

• Autores: Quiles-Soler, Carmen, Carretón-Ballester, Carmen, Lorenzo-Sola, Francisco, González-Díaz, Cristina
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: inglés; español
• OAI Identifier: oai:revistas.udep.edu.pe:article/3784
• Enlace del recurso: https://revistadecomunicacion.com/article/view/3784
• Nivel de acceso: acceso abierto
• Materia: Agenda 2030; ODS; universidad española; relaciones públicas; análisis de contenido; 2030 Agenda; SDGs; spanish university; public relations; content analysis

From global to local, many actors in society contribute to ending poverty, building democratic governance, the rule of law and inclusive institutions. In universities, relations with their publics, through responsible activities or actions, seek to achieve the sustainable development of their environment. This research analyzes the development and progress of Spanish universities in their contribution to the goals of the 2030 Agenda. With this starting point, this paper aims to determine the degree of implementation of the SDGs as well as the communication that has been carried out to disseminate them through their different audiences. For this purpose, the content analysis method is used, analyzing the social responsibility or sustainability reports, and the actions or indicators of the SDGs are located on the official sites of the 77 Spanish universities in their relations with their publics. The main results show that the university community is the group most present in the social and sustainable impact of the institutions. On the other hand, the environmental dimension is the least worked and the communication of the SDGs is at a very early stage.