Content Producers: Main Characters in a Multimedia Industry. The Case of Spain

• Autor: Guerrero, Enrique
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/2787
• Enlace del recurso: https://revistadecomunicacion.com/article/view/2787
• Nivel de acceso: acceso abierto
• Materia: televisión; productoras; cadenas; producción; multimedia; television; production companies; networks; production

The audiovisual industry is a creative and dynamic sector on the production ofentertainment content. Its two major figures, production companies and television networks, assume the role of content providers and broadcasters respectively. However, due to the demands of such a competitive market, both have seen the need to expand their activities beyond their specialty, providing a wide range of audiovisual services and producing and distributing their content through several platforms This article analyzes the independent production industry in Spain and the consequences of the digitalization process of television, as well as the role played by production companies in a multimedia landscape with an increasing number of windows to commercialize their content.