Journalist-influencer: the construction of the professional profile through a systematic review

• Autores: Sánchez-Amboage, Eva, Toural-Bran, Carlos, Vizoso, Ángel, Crespo-Pereira, Verónica
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/3950
• Enlace del recurso: https://revistadecomunicacion.com/article/view/3950
• Nivel de acceso: acceso abierto
• Materia: periodista-influenciador; periodismo; roles profesionales; competencias; social media influencer; marketing de influencia; audiencias; medios nativos digitales; revisión sistemática; PRISMA; journalist-influencer; journalism; professional roles; competencies; influencer marketing; audience; digital native media; systematic review

Purpose. Changes in the digital ecosystem have reshaped the dynamics of journalistic practice, fostering the emergence of a new profile: the journalist-influencer. This study aims to identify, define, and analyze this emerging figure, which remains scarcely defined in academic literature. Methodology. To achieve this goal, a systematic literature review was conducted following the PRISMA protocol. The process began with an initial sample of 459 records from the Scopus (n=230) and Web of Science (n=229) databases, from which 64 relevant studies were qualitatively selected. The software tools Rayyan, Vosviewer, Datawrapper, and Flourish were used to support the analysis and data visualization process. Results and conclusions. The findings show that the journalist-influencer arises from the convergence of traditional journalistic practices and strategies drawn from social media influencer marketing. This profile is characterized by its ability to inform, educate, and entertain, while building digital communities and exerting influence over audiences. Unlike traditional journalists, journalist-influencers leverage specific tools of digital platforms to establish a direct and close relationship with their followers. The study concludes that this new profile represents a significant evolution in journalism, with relevant implications for its practice, ethics, and professional training. Original contribution. This study offers the first systematized conceptual framework of the journalist-influencer, proposing an operational definition and outlining future lines of research. In doing so, it contributes to the academic understanding of the ongoing transformation of the journalistic role in the digital environment.