Purpose. Changes in the digital ecosystem have reshaped the dynamics of journalistic practice, fostering the emergence of a new profile: the journalist-influencer. This study aims to identify, define, and analyze this emerging figure, which remains scarcely defined in academic literature. Methodology. To achieve this goal, a systematic literature review was conducted following the PRISMA protocol. The process began with an initial sample of 459 records from the Scopus (n=230) and Web of Science (n=229) databases, from which 64 relevant studies were qualitatively selected. The software tools Rayyan, Vosviewer, Datawrapper, and Flourish were used to support the analysis and data visualization process. Results and conclusions. The findings show that the journalist-influencer arises from the convergence of traditional journalistic practices and strategies drawn from social media influencer m...