Digital Transformation of the Art Market: Challenges and Opportunities

• Autor: Navarro Hospinal, Susana
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: Revistas - Pontificia Universidad Católica del Perú
• Lenguaje: español
• OAI Identifier: oai:revistaspuc:article/28011
• Enlace del recurso: http://revistas.pucp.edu.pe/index.php/conexion/article/view/28011
• Nivel de acceso: acceso abierto
• Materia: Digital communication; Art market; Digital marketing; Pandemic; Art galleries; Art auction; Comunicación digital; Mercado del arte; Marketing digital; Pandemia; Galerías de arte; Subasta de arte

The art market is a trust-based system and much of this trust is built over time through the reputation of the people involved. It is in this system where the digital is gaining strength, not only to be used as a means of communication, but also to position itself as another player in the system. The pandemic prompted the creation of the online media offer that sells works of art, companies and start-ups that have chosen to create digital platforms of various types for the sale of works. However, can we really talk about a digital transformation of the art market or is it a market that is wary of being immersed in a digital system? It's important to understand the visibility, trust, and transparency issues you face so you can overcome them. This work collects the experience of various actors within the sector.