Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?

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Company dedicated to the import and marketing of veterinary products, owes most of its growth to the exclusive representation of the Tasmil brand, a world leader in animal health products. While the products might be geared at the poultry, cattle, pig, and pet sectors, currently 80% of the company’s...

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Detalles Bibliográficos
Autores: Wakabayashi, José Luis, Borda, Armando
Formato: artículo
Fecha de Publicación:2006
Institución:Universidad ESAN
Repositorio:Revistas - Universidad ESAN
Lenguaje:inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/352
Enlace del recurso:https://revistas.esan.edu.pe/index.php/jefas/article/view/352
Nivel de acceso:acceso abierto
Materia:strategic client management
profitable clients
portfolio classification
product-market diversification
strategic planning
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spelling Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?Wakabayashi, José LuisBorda, Armando strategic client managementprofitable clientsportfolio classificationproduct-market diversificationstrategic planningCompany dedicated to the import and marketing of veterinary products, owes most of its growth to the exclusive representation of the Tasmil brand, a world leader in animal health products. While the products might be geared at the poultry, cattle, pig, and pet sectors, currently 80% of the company’s sales are concentrated in the poultry market, which is the most organized livestock market in Peru, with the highest growth potential. The company wishes to continue growing, but it has already reached the limit in its traditional product line. Moreover, it faces liquidity restrictions due to the decreased turnover of some product lines aimed at the livestock sector. Finally, there is always the risk of loosing the Tasmil representation, or even worse, that Tasmil is attracted by the poultry market and decides to operate directly in the country.Universidad ESAN2006-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articleapplication/pdfhttps://revistas.esan.edu.pe/index.php/jefas/article/view/352Journal of Economics, Finance and Administrative Science; Vol. 11 No. 20 (2006): January - June (Cuadernos de difusión); 185-198Journal of Economics, Finance and Administrative Science; Vol. 11 Núm. 20 (2006): January - June (Cuadernos de difusión); 185-1982218-06482077-1886reponame:Revistas - Universidad ESANinstname:Universidad ESANinstacron:ESANenghttps://revistas.esan.edu.pe/index.php/jefas/article/view/352/226Copyright (c) 2021 Journal of Economics, Finance and Administrative Sciencehttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/3522021-09-14T19:05:34Z
dc.title.none.fl_str_mv Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
title Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
spellingShingle Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
Wakabayashi, José Luis
strategic client management
profitable clients
portfolio classification
product-market diversification
strategic planning
title_short Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
title_full Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
title_fullStr Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
title_full_unstemmed Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
title_sort Cuidados veterinarios: ¿Atender aves, vacunos o mascotas?
dc.creator.none.fl_str_mv Wakabayashi, José Luis
Borda, Armando
author Wakabayashi, José Luis
author_facet Wakabayashi, José Luis
Borda, Armando
author_role author
author2 Borda, Armando
author2_role author
dc.subject.none.fl_str_mv strategic client management
profitable clients
portfolio classification
product-market diversification
strategic planning
topic strategic client management
profitable clients
portfolio classification
product-market diversification
strategic planning
description Company dedicated to the import and marketing of veterinary products, owes most of its growth to the exclusive representation of the Tasmil brand, a world leader in animal health products. While the products might be geared at the poultry, cattle, pig, and pet sectors, currently 80% of the company’s sales are concentrated in the poultry market, which is the most organized livestock market in Peru, with the highest growth potential. The company wishes to continue growing, but it has already reached the limit in its traditional product line. Moreover, it faces liquidity restrictions due to the decreased turnover of some product lines aimed at the livestock sector. Finally, there is always the risk of loosing the Tasmil representation, or even worse, that Tasmil is attracted by the poultry market and decides to operate directly in the country.
publishDate 2006
dc.date.none.fl_str_mv 2006-06-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/352
url https://revistas.esan.edu.pe/index.php/jefas/article/view/352
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.esan.edu.pe/index.php/jefas/article/view/352/226
dc.rights.none.fl_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Economics, Finance and Administrative Science
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad ESAN
publisher.none.fl_str_mv Universidad ESAN
dc.source.none.fl_str_mv Journal of Economics, Finance and Administrative Science; Vol. 11 No. 20 (2006): January - June (Cuadernos de difusión); 185-198
Journal of Economics, Finance and Administrative Science; Vol. 11 Núm. 20 (2006): January - June (Cuadernos de difusión); 185-198
2218-0648
2077-1886
reponame:Revistas - Universidad ESAN
instname:Universidad ESAN
instacron:ESAN
instname_str Universidad ESAN
instacron_str ESAN
institution ESAN
reponame_str Revistas - Universidad ESAN
collection Revistas - Universidad ESAN
repository.name.fl_str_mv
repository.mail.fl_str_mv
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