From the formal and narrative characteristics to the artistic value of the fashion film: a proposal from the Fine Arts

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The fashion film is an audiovisual creation that is actively used in the Fashion Industry with the purpose of serving as a brand communication strategy. It is considered as a piece of branded content and its definition and characteristics are being established in the scientific field. The main objec...

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Detalles Bibliográficos
Autor: Garre Sánchez, Cristina
Formato: artículo
Fecha de Publicación:2023
Institución:Universidad de San Martín de Porres
Repositorio:Correspondencias & Análisis
Lenguaje:español
inglés
OAI Identifier:oai:ojs2.ojs.correspondenciasyanalisis.com:article/437
Enlace del recurso:http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/437
Nivel de acceso:acceso abierto
Materia:Fashion film
imagen plástica en movimiento
valor artístico
imagen de marca
lenguaje artes plásticas
Descripción
Sumario:The fashion film is an audiovisual creation that is actively used in the Fashion Industry with the purpose of serving as a brand communication strategy. It is considered as a piece of branded content and its definition and characteristics are being established in the scientific field. The main objective of this literature review is to bring together the knowledge generated on the characteristics of the fashion film in terms of its formal and narrative features. The secondary objective is to express the artistic value of the fashion film from an artistic perspective. The fashion film is not only a moving image, but also a moving plastic image, which involves the artistic-plastic value of artistic creation and composition.
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