Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities

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There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to...

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Detalles Bibliográficos
Autor: Sánchez de Walther, Amybel
Formato: artículo
Fecha de Publicación:2012
Institución:Universidad de San Martín de Porres
Repositorio:Correspondencias & Análisis
Lenguaje:español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/254
Enlace del recurso:http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/254
Nivel de acceso:acceso abierto
Materia:Public Relations
Strategic Program of Communication
Communications in Organizations
Internal and External Communication
Organizational Culture
Crisis Plan
Corporate Social Responsibility
Reputation
Stakeholders
Relaciones Públicas
Programas estratégicos de comunicación
Comunicación organizacional
Comunicación interna y externa
Cultura organizacional
Plan de crisis
Responsabilidad social
Corporativa
Reputación
Grupos de interés
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spelling Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realitiesRedimensionar las Relaciones Públicas: en busca de un constructo teórico que optimice la dinámica comunicacional entre las realidades sociales y empresarialesSánchez de Walther, AmybelPublic RelationsStrategic Program of CommunicationCommunications in OrganizationsInternal and External CommunicationOrganizational CultureCrisis PlanCorporate Social ResponsibilityReputationStakeholdersRelaciones PúblicasProgramas estratégicos de comunicaciónComunicación organizacionalComunicación interna y externaCultura organizacionalPlan de crisisResponsabilidad socialCorporativaReputaciónGrupos de interésThere is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to follow closely the development of rural communities, the various guilds, unions and NGOs; institutions, State authorities and citizen groups in general.No hay duda que en un mercado globalizado (altamente competitivo y exigente, donde se busca la excelencia, la honestidad y la creatividad empresarial) las Relaciones Públicas deben erigirse como una ciencia social multidisciplinaria y flexible, dirigida no sólo a la consecución de los objetivos corporativos, sino también a seguir con detenimiento el desenvolvimiento de las comunidades campesinas, los diversos gremios, sindicatos y ONG; instituciones, autoridades estatales y los colectivos ciudadanos en general.Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación2012-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/25410.24265/cian.2012.n2.04Correspondences & analysis; No. 2 (2012): Correspondences & analysis N°2 2012 (january - december); 85-98Correspondencias & análisis; Núm. 2 (2012): Correspondencias & análisis N°2 2012 (enero - diciembre); 85-982304-22652224-235Xreponame:Correspondencias & Análisisinstname:Universidad de San Martín de Porresinstacron:USMPspahttp://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/254/231Derechos de autor 2012 Amybel Sánchez de Waltherhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:ojs.pkp.sfu.ca:article/2542025-01-17T17:17:18Z
dc.title.none.fl_str_mv Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
Redimensionar las Relaciones Públicas: en busca de un constructo teórico que optimice la dinámica comunicacional entre las realidades sociales y empresariales
title Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
spellingShingle Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
Sánchez de Walther, Amybel
Public Relations
Strategic Program of Communication
Communications in Organizations
Internal and External Communication
Organizational Culture
Crisis Plan
Corporate Social Responsibility
Reputation
Stakeholders
Relaciones Públicas
Programas estratégicos de comunicación
Comunicación organizacional
Comunicación interna y externa
Cultura organizacional
Plan de crisis
Responsabilidad social
Corporativa
Reputación
Grupos de interés
title_short Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
title_full Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
title_fullStr Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
title_full_unstemmed Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
title_sort Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
dc.creator.none.fl_str_mv Sánchez de Walther, Amybel
author Sánchez de Walther, Amybel
author_facet Sánchez de Walther, Amybel
author_role author
dc.subject.none.fl_str_mv Public Relations
Strategic Program of Communication
Communications in Organizations
Internal and External Communication
Organizational Culture
Crisis Plan
Corporate Social Responsibility
Reputation
Stakeholders
Relaciones Públicas
Programas estratégicos de comunicación
Comunicación organizacional
Comunicación interna y externa
Cultura organizacional
Plan de crisis
Responsabilidad social
Corporativa
Reputación
Grupos de interés
topic Public Relations
Strategic Program of Communication
Communications in Organizations
Internal and External Communication
Organizational Culture
Crisis Plan
Corporate Social Responsibility
Reputation
Stakeholders
Relaciones Públicas
Programas estratégicos de comunicación
Comunicación organizacional
Comunicación interna y externa
Cultura organizacional
Plan de crisis
Responsabilidad social
Corporativa
Reputación
Grupos de interés
description There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to follow closely the development of rural communities, the various guilds, unions and NGOs; institutions, State authorities and citizen groups in general.
publishDate 2012
dc.date.none.fl_str_mv 2012-11-30
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/254
10.24265/cian.2012.n2.04
url http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/254
identifier_str_mv 10.24265/cian.2012.n2.04
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/254/231
dc.rights.none.fl_str_mv Derechos de autor 2012 Amybel Sánchez de Walther
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2012 Amybel Sánchez de Walther
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
publisher.none.fl_str_mv Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
dc.source.none.fl_str_mv Correspondences & analysis; No. 2 (2012): Correspondences & analysis N°2 2012 (january - december); 85-98
Correspondencias & análisis; Núm. 2 (2012): Correspondencias & análisis N°2 2012 (enero - diciembre); 85-98
2304-2265
2224-235X
reponame:Correspondencias & Análisis
instname:Universidad de San Martín de Porres
instacron:USMP
instname_str Universidad de San Martín de Porres
instacron_str USMP
institution USMP
reponame_str Correspondencias & Análisis
collection Correspondencias & Análisis
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1853145891196633088
score 12.881237
Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
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