The Strategic Plan of Communication as New Model of University Scientific Research

• Autor: Martín Martín, Fernando
• Formato: artículo
• Fecha de Publicación: 2011
• Institución: Universidad de San Martín de Porres
• Repositorio: Correspondencias & Análisis
• Lenguaje: español
• OAI Identifier: oai:ojs2.ojs.correspondenciasyanalisis.com:article/273
• Enlace del recurso: http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/273
• Nivel de acceso: acceso abierto
• Materia: Plan estratégico de comunicación; Política comunicativa; Auditoría de comunicación; Comunicación en organizaciones; Comunicación empresarial e institucional; Investigación científica; Trabajo fin de carrera; Proyecto final de grado; Metodología de investigación; Universidad oficial; Espacio Europeo de Educación Superior

In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or private institution as a basis for future work Thesis or Final Project to graduate or graduate degree at a University officially approved national or international level, adapted to the current curricula of the European Higher Education, later serving for immediate professional application. Always keeping in mind that in that specific organization selected, you should prepare in advance and on an annual basis an Communication Audit in which, for forecasting are identified internal strengths and weaknesses and external opportunities and threats that an organization has the day-to-day social and professional tasks within the job market.