Quien no quiere celeste que le cueste: presencia del impuesto rosa en la línea “ropa para mujer” del canal digital de las principales tiendas por departamento y supermercados del Perú

• Autor: Álvarez Tapia, Andrea Valeria
• Formato: tesis de maestría
• Fecha de Publicación: 2024
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/29787
• Enlace del recurso: http://hdl.handle.net/20.500.12404/29787
• Nivel de acceso: acceso embargado
• Materia: Prendas de vestir para mujeres--Perú; Impuestos--Perú; Supermercados--Perú; Comercio electrónico--Perú; Estereotipo (Psicología social)--Perú; Discriminación sexual contra las mujeres--Perú; Protección del consumidor--Perú; https://purl.org/pe-repo/ocde/ford#5.04.01

The present interdisciplinary research addresses the presence of the pink tax in the "women's clothing" category of major department stores and supermarkets in the Peruvian digital market. To identify the factors contributing to this practice, a total of 50,838 products offered by the selected providers were extracted via web scraping. These products, along with their corresponding advertisements, were analyzed from a gender theory perspective. Finally, it is proposed, based on the fidings, that the pink tax would violate the non-discrimination mandate recognized in Article 38 of the Consumer Protection and Defense Code, as it implies a differentiated pricing on identical and/or very similar products based on gender stereotypes, thereby infringing upon the rights of consumers who identify as women.