Creation of shared value in cooperatives: informal institutions’ perspective of small-sized banana growers from Colombia

• Autores: Maestre Matos, Marcela, Lombana-Coy, Jahir, Mesias, Francisco J.
• Formato: artículo
• Fecha de Publicación: 2023
• Institución: Universidad ESAN
• Repositorio: ESAN-Institucional
• Lenguaje: inglés
• OAI Identifier: oai:repositorio.esan.edu.pe:20.500.12640/3554
• Enlace del recurso: https://hdl.handle.net/20.500.12640/3554; https://doi.org/10.1108/JEFAS-09-2021-0186
• Nivel de acceso: acceso abierto
• Materia: Shared value; Informal institutions; Bottom of the pyramid; Valor compartido; Instituciones informales; Base de la pirámide; https://purl.org/pe-repo/ocde/ford#5.02.04

Purpose: This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers’ cooperatives. Design/methodology/approach: A case study of six banana cooperatives from Colombia was conducted. The research followed a mixed design, using both qualitative and quantitative data and the application of structural equations. Findings: This study shows that social capital, networking and alliances are essential in BoP businesses. Originality/value: Authors defined a model of informal institutional factors for the generation of economic and social value in inclusive business, using the new institutional theory and the conceptual development of BoP in agri-business.