Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)

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We would like to thank Jorge Cabrera for his help with designing the packaging. E. Saldaña received the support of the “Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica – CONCYTEC” from Peru (CIENCIACTIVA programme, PhD scholarship contract agreement No. 104-2016-FONDECYT). Thais C....

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Detalles Bibliográficos
Autores: Merlo, Thais Cardoso, Soletti, Izabella, Saldana, Erick, Menegali, Beatriz Schmidt, Martins, Mariana Marinho, Bortoluzzi Teixeira, Ana Clara, Harada-Padermo, Samara dos Santos, Dargelio, Mariana D. B., Contreras-Castillo, Carmen J.
Formato: objeto de conferencia
Fecha de Publicación:2019
Institución:Consejo Nacional de Ciencia Tecnología e Innovación
Repositorio:CONCYTEC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.concytec.gob.pe:20.500.12390/1232
Enlace del recurso:https://hdl.handle.net/20.500.12390/1232
https://doi.org/10.1016/j.foodres.2018.08.007
Nivel de acceso:acceso abierto
Materia:Temporal Dominance of Emotions
Meat products
Consumer science
https://purl.org/pe-repo/ocde/ford#4.04.01
id CONC_b7bc71b83c30e8488cb3afce9a0e6add
oai_identifier_str oai:repositorio.concytec.gob.pe:20.500.12390/1232
network_acronym_str CONC
network_name_str CONCYTEC-Institucional
repository_id_str 4689
dc.title.none.fl_str_mv Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
title Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
spellingShingle Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
Merlo, Thais Cardoso
Temporal Dominance of Emotions
Meat products
Consumer science
https://purl.org/pe-repo/ocde/ford#4.04.01
title_short Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
title_full Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
title_fullStr Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
title_full_unstemmed Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
title_sort Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
author Merlo, Thais Cardoso
author_facet Merlo, Thais Cardoso
Soletti, Izabella
Saldana, Erick
Menegali, Beatriz Schmidt
Martins, Mariana Marinho
Bortoluzzi Teixeira, Ana Clara
Harada-Padermo, Samara dos Santos
Dargelio, Mariana D. B.
Contreras-Castillo, Carmen J.
author_role author
author2 Soletti, Izabella
Saldana, Erick
Menegali, Beatriz Schmidt
Martins, Mariana Marinho
Bortoluzzi Teixeira, Ana Clara
Harada-Padermo, Samara dos Santos
Dargelio, Mariana D. B.
Contreras-Castillo, Carmen J.
author2_role author
author
author
author
author
author
author
author
dc.contributor.author.fl_str_mv Merlo, Thais Cardoso
Soletti, Izabella
Saldana, Erick
Menegali, Beatriz Schmidt
Martins, Mariana Marinho
Bortoluzzi Teixeira, Ana Clara
Harada-Padermo, Samara dos Santos
Dargelio, Mariana D. B.
Contreras-Castillo, Carmen J.
dc.subject.none.fl_str_mv Temporal Dominance of Emotions
topic Temporal Dominance of Emotions
Meat products
Consumer science
https://purl.org/pe-repo/ocde/ford#4.04.01
dc.subject.es_PE.fl_str_mv Meat products
Consumer science
dc.subject.ocde.none.fl_str_mv https://purl.org/pe-repo/ocde/ford#4.04.01
description We would like to thank Jorge Cabrera for his help with designing the packaging. E. Saldaña received the support of the “Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica – CONCYTEC” from Peru (CIENCIACTIVA programme, PhD scholarship contract agreement No. 104-2016-FONDECYT). Thais C. Merlo thanks “Coordenação de Aperfeiçoamento de Pessoal de Nível Superior” (CAPES) for the scholarship. We would like to thank the valuable contributions of the two anonymous reviewers as they significantly improved the preliminary version of the present study.
publishDate 2019
dc.date.accessioned.none.fl_str_mv 2024-05-30T23:13:38Z
dc.date.available.none.fl_str_mv 2024-05-30T23:13:38Z
dc.date.issued.fl_str_mv 2019
dc.type.none.fl_str_mv info:eu-repo/semantics/conferenceObject
format conferenceObject
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12390/1232
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1016/j.foodres.2018.08.007
dc.identifier.scopus.none.fl_str_mv 2-s2.0-85051066844
dc.identifier.isi.none.fl_str_mv 485851800018
url https://hdl.handle.net/20.500.12390/1232
https://doi.org/10.1016/j.foodres.2018.08.007
identifier_str_mv 2-s2.0-85051066844
485851800018
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.ispartof.none.fl_str_mv Food Research International
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Elsevier Ltd
publisher.none.fl_str_mv Elsevier Ltd
dc.source.none.fl_str_mv reponame:CONCYTEC-Institucional
instname:Consejo Nacional de Ciencia Tecnología e Innovación
instacron:CONCYTEC
instname_str Consejo Nacional de Ciencia Tecnología e Innovación
instacron_str CONCYTEC
institution CONCYTEC
reponame_str CONCYTEC-Institucional
collection CONCYTEC-Institucional
repository.name.fl_str_mv Repositorio Institucional CONCYTEC
repository.mail.fl_str_mv repositorio@concytec.gob.pe
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spelling Publicationrp03530600rp03536600rp03521600rp03537600rp03533600rp03534600rp03535600rp03532600rp03519600Merlo, Thais CardosoSoletti, IzabellaSaldana, ErickMenegali, Beatriz SchmidtMartins, Mariana MarinhoBortoluzzi Teixeira, Ana ClaraHarada-Padermo, Samara dos SantosDargelio, Mariana D. B.Contreras-Castillo, Carmen J.2024-05-30T23:13:38Z2024-05-30T23:13:38Z2019https://hdl.handle.net/20.500.12390/1232https://doi.org/10.1016/j.foodres.2018.08.0072-s2.0-85051066844485851800018We would like to thank Jorge Cabrera for his help with designing the packaging. E. Saldaña received the support of the “Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica – CONCYTEC” from Peru (CIENCIACTIVA programme, PhD scholarship contract agreement No. 104-2016-FONDECYT). Thais C. Merlo thanks “Coordenação de Aperfeiçoamento de Pessoal de Nível Superior” (CAPES) for the scholarship. We would like to thank the valuable contributions of the two anonymous reviewers as they significantly improved the preliminary version of the present study.The packaging colour is one of the main extrinsic factors related to sensory perception as it can alter the emotions evoked by the product and, therefore, influence the moment of purchasing a product. There are several methods used to analyse emotions, but the Temporal Dominance of Emotions (TDE) approach stands out. This method allows the study of the temporality of dominant emotions until eating a portion of the hamburger. The aim of this work was to use TDE and overall acceptance to study the dynamic of the emotions evoked by the packaging colour of hamburgers, from first sight of the packaging until eating of a portion of hamburger. The twelve attributes of emotion, determined previously via a focus group, were presented to the consumers to evaluate three different stimuli formed by three different coloured packaging (green, white and red) and the same hamburger. The results showed that acceptance alone is not sufficient to understand the choice of a product, most likely because it does not capture the emotions involved in the consumption of a hamburger. Significant differences were found in the dynamic perception of emotions influenced by the packaging colour along time, mainly during the first “packaging – consumer” contact. Finally, the study of the dynamics of emotions provided valuable and complementary information to overall acceptance.Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica - ConcytecengElsevier LtdFood Research Internationalinfo:eu-repo/semantics/openAccessTemporal Dominance of EmotionsMeat products-1Consumer science-1https://purl.org/pe-repo/ocde/ford#4.04.01-1Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)info:eu-repo/semantics/conferenceObjectreponame:CONCYTEC-Institucionalinstname:Consejo Nacional de Ciencia Tecnología e Innovacióninstacron:CONCYTEC#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#20.500.12390/1232oai:repositorio.concytec.gob.pe:20.500.12390/12322024-05-30 15:24:00.44http://purl.org/coar/access_right/c_14cbinfo:eu-repo/semantics/closedAccessmetadata only accesshttps://repositorio.concytec.gob.peRepositorio Institucional CONCYTECrepositorio@concytec.gob.pe#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#<Publication xmlns="https://www.openaire.eu/cerif-profile/1.1/" id="44f1dd47-1dd5-4075-bf22-6b53fbb2ae6c"> <Type xmlns="https://www.openaire.eu/cerif-profile/vocab/COAR_Publication_Types">http://purl.org/coar/resource_type/c_1843</Type> <Language>eng</Language> <Title>Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)</Title> <PublishedIn> <Publication> <Title>Food Research International</Title> </Publication> </PublishedIn> <PublicationDate>2019</PublicationDate> <DOI>https://doi.org/10.1016/j.foodres.2018.08.007</DOI> <ISI-Number>485851800018</ISI-Number> <SCP-Number>2-s2.0-85051066844</SCP-Number> <Authors> <Author> <DisplayName>Merlo, Thais Cardoso</DisplayName> <Person id="rp03530" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Soletti, Izabella</DisplayName> <Person id="rp03536" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Saldana, Erick</DisplayName> <Person id="rp03521" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Menegali, Beatriz Schmidt</DisplayName> <Person id="rp03537" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Martins, Mariana Marinho</DisplayName> <Person id="rp03533" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Bortoluzzi Teixeira, Ana Clara</DisplayName> <Person id="rp03534" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Harada-Padermo, Samara dos Santos</DisplayName> <Person id="rp03535" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Dargelio, Mariana D. B.</DisplayName> <Person id="rp03532" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> <Author> <DisplayName>Contreras-Castillo, Carmen J.</DisplayName> <Person id="rp03519" /> <Affiliation> <OrgUnit> </OrgUnit> </Affiliation> </Author> </Authors> <Editors> </Editors> <Publishers> <Publisher> <DisplayName>Elsevier Ltd</DisplayName> <OrgUnit /> </Publisher> </Publishers> <Keyword>Temporal Dominance of Emotions</Keyword> <Keyword>Meat products</Keyword> <Keyword>Consumer science</Keyword> <Abstract>The packaging colour is one of the main extrinsic factors related to sensory perception as it can alter the emotions evoked by the product and, therefore, influence the moment of purchasing a product. There are several methods used to analyse emotions, but the Temporal Dominance of Emotions (TDE) approach stands out. This method allows the study of the temporality of dominant emotions until eating a portion of the hamburger. The aim of this work was to use TDE and overall acceptance to study the dynamic of the emotions evoked by the packaging colour of hamburgers, from first sight of the packaging until eating of a portion of hamburger. The twelve attributes of emotion, determined previously via a focus group, were presented to the consumers to evaluate three different stimuli formed by three different coloured packaging (green, white and red) and the same hamburger. The results showed that acceptance alone is not sufficient to understand the choice of a product, most likely because it does not capture the emotions involved in the consumption of a hamburger. Significant differences were found in the dynamic perception of emotions influenced by the packaging colour along time, mainly during the first “packaging – consumer” contact. Finally, the study of the dynamics of emotions provided valuable and complementary information to overall acceptance.</Abstract> <Access xmlns="http://purl.org/coar/access_right" > </Access> </Publication> -1
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Measuring dynamics of emotions evoked by the packaging colour of hamburgers(1) using Temporal Dominance of Emotions (TDE)
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

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