Online reputation and media social management in three star hotels

• Autores: NEVADO TIMANÁ, Fiorella Lisbeth, SANTAMARÍA DELGADO, Yoselyn del Milagro, MARTEL ACOSTA, Rafael, ARBULÚ BALLESTEROS, Marco Agustín
• Formato: artículo
• Fecha de Publicación: 2019
• Institución: Universidad César Vallejo
• Repositorio: Revista UCV-HACER
• Lenguaje: español
• OAI Identifier: oai:ojs.pkp.sfu.ca:article/2389
• Enlace del recurso: http://revistas.ucv.edu.pe/index.php/UCV-HACER/article/view/2389
• Nivel de acceso: acceso abierto

In the present context, online reputation has become very important, so the hotel companies have beenforced to create new strategies to manage areas of the network actively and continuously, since these allowthem to communicate with your prospects for establishing closer relationships and so achieve a strongerreputation. This research aims to determine the strategic plan using the hotels to monitor their onlinereputation, taking as example the three-star hotels in Chiclayo’s city, that have a web presence. Theresearch is qualitative type, with and emergent design, so we will focus on 07 three-star hotels inChiclayo’s city. For data collection technique interview, which will be directed to the managers of establishments applies. Cameras and audio records were the instruments used. Datta processing was carried out in the word processor Microsoft Word 2010. Keywords: Electr onic Wor d of Mouth (eWOM), r eputation online, social media.