The present work exposed the commercial, technical, economic and social viability of installing an industrial manufacture of a PVC boot plant with rubber sole obtained from used tires over 9 chapter using quantitative and qualitative data as sustenance of the viability in the period 2021-2025. Chapter I provides general aspects of the investigation. The general and specific objectives are presented as guidelines for the development of the research. In addition, the technical, economic and social justification, the tentative hypothesis, the referential framework and the conceptual framework are presented as support for technical concepts. In chapter II, a market study is carried out to identify the target market of the research. In addition, more detail of the main characteristic of the product is provided. The demand for the project is estimated at 671 722 pairs of PVC boots for the last...