1
tesis de grado
Publicado 2021
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This project focused on the design, construction and implementation of a service that predicted the behavior of a potential client, in order to finalize the sale of a financial product in advance, which is based on machine learning. The prototype has been tested with a database of clients of a financial institution, which were offered a financial product such as, for example, a freely available loan, credit cards, loans to pymes, mortgage loans, vehicle loans, etc. and obtaining as a result a final sale or a rejection of the offer. With this information, and through different predictive algorithms, an adequate model was built to predict sales of financial products. The beneficiaries of the implemented solution will be companies that provide outsourcing services (BPO) to financial entities. These companies obtain profits from sales commission using human and technological resources to ach...