Background: Skin cancer incidence has increased over the last years, becoming a major public health problem. Objective: To describe the awareness, behavior and attitudes concerning sun exposure among beachgoers in the northern coast of Peru. Methods: We conducted a cross-sectional study in the Pimentel beach, Peru. The "Beach Questionnaire" was used and we surveyed all the beachgoers from 8 a.m. to 4 p.m. and from March 5 to March 19. For the statistical analysis, sun exposure habits, sunburns history, knowledge, attitudes and practices were crossed with sex using the chi2 test. Results: We surveyed 410 beachgoers, the most frequent phototype was type III (40.5%). Only the 13.66% of the respondents correctly answered the seven knowledge questions related to sun exposure and skin cancer. Men more frequently agreed that "when they are tanned their clothes looks nicer" (p = 0.048). Likewise...