This study assesses the effectiveness of the Annual Procurement Plan (PAC) in the acquisitions and contracts of the Local Educational Management Unit of Ucayali-Contamana. The central problem examines how the PAC contributes to the effectiveness of these processes. The objectives are to determine the level of PAC compliance, its efficiency in acquisitions and contracts, and to analyze the impact of its planning, content, approval, publication, and monitoring. A descriptive correlational design with a quantitative methodology and a non-experimental cross-sectional design were employed. The methodology included document analysis and employee interviews. Results show that the PAC significantly improves efficiency in acquisitions and contracts, validating both the general hypothesis and specific hypotheses regarding compliance and effectiveness. It is concluded that comprehensive and well-st...

El presente trabajo de investigación, implementación de estrategias de marketing para mejorar el servicio de atención al cliente en Pizza Hot de la ciudad de Iquitos 2019, el objetivo general fue determinar, en cómo mejorar el servicio de atención al cliente en Pizza Hot; unos de los problemas que se ha detectado es que el propietario de Pizza Hot, no invierte en la capacitación de sus trabajadores, teniendo como resultado un mal servicio a los clientes que acuden al establecimiento, causando molestias, incomodidad y demoras de la atención, son los clientes insatisfechos los que se encargaran de difundir su mala experiencia en el negocio y lo más preocupante es que pueden optar por otro lugar y no regresar nunca más. El tipo de investigación que se utilizo es descriptivo, donde los estudios descriptivos buscan especificar las propiedades, las características y los perfiles imp...

The research work entitled Quality of Service and Customer Satisfaction of the company I want more SAC, Iquitos 2020, aims to establish the relationship that exists between the quality of service and customer satisfaction in the company I want more SAC, Iquitos 2020. The study has a quantitative approach, descriptive-correlational type, non-experimental-cross-sectional design, whose population consisted of 45clients who fulfilled the specific conditions for the determined criteria. Fordata collection, the survey was used as a technique and the questionnaire as an instrument, with questions organized on a rating scale to show agreement or disagreement with the statements. For the information processing, the Microsoft Excel program was used, and the results expressed in tables and graphs. By analyzing the information collected, it was determined that 70% of customers felt comfortably satis...