En el presente trabajo de investigación se realiza la descripción y el análisis de la posible relación entre los Drivers del Webrooming con el proceso de compra, considerando las blusas dentro de las tiendas departamentales como categoría del trabajo. En segundo lugar, es relevante conocer si es cuál es la importancia de estos drivers para la usuaria de Lima Metropolitana de 18 a 34 años, además de cuáles otros drivers se pueden identificar durante el proceso de compra. En el primer capítulo, se describe los términos relevantes para el tema y la actualidad, haciendo énfasis en las variables que influyen en la variable independiente: drivers del Webrooming. En el segundo capítulo, se explicará la metodología a desarrollar durante el trabajo. En el tercer capítulo, desarrollará el análisis de resultados cualitativos para concluir con ideas y recomendaciones que permitan v...

Objectives: Traditional stated-preference models with fixed effects assume that individuals behave similarly. However, empirical evidence has shown that individuals’ preferences are often diverse. Hierarchical Bayesian models that include random effects provide individual-specific utilities to account for heterogeneity. This research studies oncologists’ choices about various pharmaceutical therapies for patients who have metastatic breast cancer. Methods: In this discrete choice experiment conducted in Lima, Peru, each of 113 oncologists was presented with 11 choice tasks (each consisting of four scenarios of therapies plus the NONE option) and asked to pick the best choice. The attributes included Treatment Scheme, Patient Recovery Status, Treatment Length, Cost, and Risk Factors. Hierarchical Bayesian methods were used in this multinomial logit conjoint analysis to account for het...

In some people, problematic cell phone use can lead to situations in which they lose control, similar to those observed in other cases of addiction. Although different scales have been developed to assess its severity, we lack an instrument that is able to determine the desire or craving associated with it. Thus, with the objective of evaluating craving for cell phone use, in this study, we develop and present the Mobile Phone Addiction Craving Scale (MPACS). It consists of eight Likert-style items, with 10 response options, referring to possible situations in which the interviewee is asked to evaluate the degree of restlessness that he or she feels if the cell phone is unavailable at the moment. It can be self-administered or integrated in an interview when abuse or problems are suspected. With the existence of a single dimension, reflected in the exploratory factor analysis (EFA), the ...

This research aims to study the existing relationships among the factors of state anxiety, depression, impulsivity, and alcohol consumption regarding problematic mobile phone use, as assessed by the Mobile Phone Problem Use Scale. The study was conducted among 1,126 participants recruited among the general Spanish population, aged 16–65 years, by assessing the predictive value of these variables regarding this problematic use. Initially tobacco use was also considered being subsequently refused because of the low internal consistency of the scale used. In general terms, the results show that this problematic use is mainly related to state anxiety and impulsivity, through the dimensions of Positive and Negative Urgency. Considering its predictive value, multiple regression analysis reveals that state anxiety, positive and negative urgency, and alcohol consumption may predict problematic...