Surf tourism is a multibillion dollar industry expected to continue expanding. Despite such economic significance, the surf tourism literature has gaps related to surf tourism segments. In response, this study applied the serious leisure framework to profile serious surfers and contrast their sociodemographic composition and travel behaviors. Although more serious surfers are more avid travelers in the quest for the perfect wave as compared with less serious surfers, preference for local attractions and conveniences did not vary between groups. In addition to contributing the scholarship of serious leisure and surf tourism, this study provides insights for the surf tourism industry. Journal: International Journal of Tourism Research 2015

Experiential tourism can be a catalyst for enhancing the wellbeing of indigenous communities. Yet, experiential tourism is a conundrum as cultural adaption to increase tourists’ satisfaction can threaten authenticity. This study examined the dialectic between experiential tourism and traditional culture among seven Quechua communities in Peru offering experiential tourism, by addressing three questions: (1) What is the perceived the role of ancestral traditions in experiential tourism? (2) To what extent modernism permeates into their lifestyles?, and (3) How do they negotiate ancestral traditions and modernism? Data collected in 2015 revealed that locals involved in tourism considered a priority to keep their ancestral traditions alive by passing them on to new generations; those not involved in tourism are less compliant of cultural authenticity. As a result, study communities showed...

El estudio busca medir e identificar la relación de los factores Experiencia del usuario, Imagen de marca y Satisfacción del consumidor respecto a la Lealtad de la marca de un e-commerce, dentro de la categoría de clothing retailers. El trabajo de investigación busca determinar si para conseguir la lealtad de la marca en un e-commerce, se deben cumplir con los factores mencionados. Para el presente estudio, se realizó una investigación a los aportes de diferentes autores a nivel global, para conocer su postura respecto a la relación de estas variables con la lealtad de la marca. Asimismo, se identificó como se encuentra la categoría en estudio dentro del contexto actual y, también, cómo se está desarrollando el e-commerce dentro de nuestro país. Con ello, según lo investigado se puede identificar que cada uno de los factores al cumplirse; mediante acciones y herramientas pa...

The objective of this study is to understand the effects of micro-segmentation, customer experience and customer satisfaction on overall brand trust. Moreover, the main contributions of this study are based on the evaluation of these variables within the consumer-to-consumer (C2C) dynamic. The research was performed on a sample of people that actively purchase via C2C e-marketplaces, and the results of the survey were examined by the PLS-SEM analysis. It was identified a positive effect of micro-segmentation toward customer experience, also it proved that a correct customer experience leads to customer satisfaction and lastly, brand trust is achieved by the positive effect from customer experience and satisfaction. The analysis has supported most of the hypothesized relationships.

The purpose of this study is to contribute to the literature, understanding how the micro-segmentation strategies developed by the C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and brand equity by proposing a PLS-SEM model with seven hypotheses. An online questionnaire was answered by a sample of 403 people. The results were edited, coded, transformed, and finally analysed with the software Smart- PLS 3.3.7. The results confirm that the reflective model shows good reliability and validity and that six of the seven were accepted. Furthermore, micro-segmentation mostly influences customer satisfaction, followed by brand equity and trust. On the other hand, the results confirm that, apparently, customer satisfaction does not impact brand loyalty, and micro-segmentation is the more significant construct in reaching brand loyalty in the C2C e-marketplaces. It is wo...

The Peruvian government has supported community-based tourism (CBT) for the last ten years seeking to improve the well-being of marginalized rural communities sustainably. Yet, the notion of sustainability among these CBT providers has not been formally assessed, nor the impact of different managerial models in such a notion. Thus, we interviewed members of seven CBT initiatives operating in the Peruvian Andes to evaluate their level of understanding of sustainability and their awareness of the impacts their activities produce. Analysis yielded five themes and 17 sub-themes which altogether illustrate interviewees’ understanding of sustainability attained throughout their path of developing CBT. Findings revealed these CBT initiatives implement many sustainable practices, likely due to the training they receive from supporting agencies. Notably, they assert CBT should remain complement...

This study investigated residents’ perceived benefits of two types of agricultural lands (farms, cultivated forests) offering agritourism. Specifically, this study compared perceived socio-cultural, environmental, and economic services both types of lands produce and identified socio-economic, lifestyle behavioral, and past visit indicators associated with those perceptions. A survey was mailed to a random sample of 5000 households in Missouri (US), obtaining 969 responses. Respondents perceived that farms and forests produce several socio-cultural, environmental, and economic services to society, with few statistical differences between both. Socio-economic and lifestyle indicators were associated in different ways to residents’ perceptions of the services farms and forests provide. Socializing with friends and visiting those settings during childhood had a positive influence on all...

Tourism has the potential to empower women, particularly in rural areas. However, little is known about whether it can have the same effect in Andean communities, mainly because the traditional social and cultural structures of those communities have limited women's ability to empower themselves through traditional economic activities. Through interviews with residents participating in agritourism development in seven communities across the Cusco and Puno regions (Peru, South America), this study examined the role of agritourism development in the empowerment of women in those communities as well as the ways in which it has changed traditional gender roles. Study findings revealed that agritourism contributes to four areas of empowerment for women: psychological, social, political, and economic. However, the culture of the Andean communities still has considerable influence on gender dyn...

Community-based experiential tourism has been developed to: a) Foster rural development, b) Expand the benefits of major tourism attractions. Government & NGOs provide technical assistance & training. The Problems: 1) Its impacts in the Andes is anecdotal & contradictory. 2) Indigenous communities are extremely vulnerable to outside influences.