Background: Higher education, especially in business, stands out as a crucial means to promote professional action focused on sustainability, emphasizing the need for innovative pedagogical approaches and teaching strategies. Objective: The aim of this study is to examine the perceptions of business university professors concerning the most effective teaching and learning methodologies for fostering sustainability awarenessamong their students. Method: This exploratory qualitative study, employs convenience sampling to select and interview 19 outstanding professors from a private accredited university in Lima, Peru. Results: The professors emphasize the importance of a cross-cutting and ongoing integration of sustainability-related content into the curriculum. Additionally, they place value on the utilization of experiential learning methodologies and the cultivation of dialogue and refl...