1
tesis de grado
Publicado 2019
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Enlace
El presente estudio determina el nivel de conocimiento, actitudes y prácticas del personal de salud sobre el parto humanizado en el Hospital de Barranca Cajatambo, durante el año 2018.
2
tesis de grado
Publicado 2019
Enlace
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La investigación titulada “Prevalencia de depresión en estudiantes de 13 a 15 años de la I.E. ‘Alipio Ponce Vásquez’, 2018”, tiene como objetivo principal determinar la prevalencia de depresión en dichos estudiantes. El método general que orientó la tesis corresponde al método científico, asimismo el diseño fue no experimental, transversal descriptivo simple. Para fines del estudio la muestra quedó compuesta por 184 estudiantes, lo cual permitió obtener una confiabilidad del 95%, esta muestra se consiguió a través del método no probabilístico. Se recolectaron los datos por medio del Inventario de depresión infantil (CDI), este instrumento es uno de los más empleados para evaluar depresión infantil y en adolescentes, dado que el lenguaje empleado es fácil de leer y comprender. Está compuesto por 27 ítems, en los que se expresan tres frases que manifiestan, en...
3
artículo
Publicado 1995
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Applying Porter's methodology of the well-known five competitive forces to analyze the nature of competition, this article seeks to demonstrate that the competitive advantages obtained by the companies are a function of the structure of the industry and the strategies developed by the intervening companies. To this end, we analyze the Peruvian print journalism sector, that of non-specialized newspapers, exponents of a formal style of presentation of information and aimed at traditional readers, a segment made up of: El Comercio, Expreso, La Republica and La Nación. The results show that, of the five competitive forces, the most relevant for the segment studied are the high barriers to entry, mainly due to the high levels of investment and know-how required; the permanent possibility of substitution by television and radio; and the bargaining power of clients, exercised by distribution a...
4
artículo
Describes and interprets the behavior of the national journalistic sector from the strategic groups that compete in this industry. For this, the market was segmented based on two variables: type of reader and the way of presenting the information, and a matrix of strategic groups was elaborated, according to three other variables: technology, operating leverage and specialization, to identify generic strategies developed by companies in this sector. A high correlation was found between type of information and type of reader (formal-style newspapers are aimed at traditional readers, while informal ones are aimed at "chicha" readers); having its own press as the highest mobility barrier, since this represents a significant investment for any reader company; vulnerability of all groups to substitute products; high rivalry between newspapers for some of them sharing their target markets; and...
5
artículo
Describes and interprets the behavior of the national journalistic sector from the strategic groups that compete in this industry. For this, the market was segmented based on two variables: type of reader and the way of presenting the information, and a matrix of strategic groups was elaborated, according to three other variables: technology, operating leverage and specialization, to identify generic strategies developed by companies in this sector. A high correlation was found between type of information and type of reader (formal-style newspapers are aimed at traditional readers, while informal ones are aimed at "chicha" readers); having its own press as the highest mobility barrier, since this represents a significant investment for any reader company; vulnerability of all groups to substitute products; high rivalry between newspapers for some of them sharing their target markets; and...
6
artículo
Publicado 1996
Enlace
Enlace
Applying Porter's methodology of the well-known five competitive forces to analyze the nature of competition, this article seeks to demonstrate that the competitive advantages obtained by the companies are a function of the structure of the industry and the strategies developed by the intervening companies. To this end, we analyze the Peruvian print journalism sector, that of non-specialized newspapers, exponents of a formal style of presentation of information and aimed at traditional readers, a segment made up of: El Comercio, Expreso, La Republica and La Nación. The results show that, of the five competitive forces, the most relevant for the segment studied are the high barriers to entry, mainly due to the high levels of investment and know-how required; the permanent possibility of substitution by television and radio; and the bargaining power of clients, exercised by distribution a...