The crisis in mass media and the emergence of internet based media have generated mutations in political discourses. In this paper we will focus on the study of one aspect of the digitalization of politics: media interaction. We use tools of socio-semiotics, the mediatization of politics theory and theories of new media. The corpus consists of accounts in Facebook of the candidates for president in the election of 2011 in Argentina. Our hypothesis is that digital politics discursivities involve operations of apropiation of television discourses.

En este artículo se presentan los resultados de un estudio exploratorio sobre las características de los estilos de comunicación de mujeres influencers políticas. Se analizaron los perfiles en TikTok de ocho mujeres influencers políticas de España y Argentina, en el contexto de campañas electorales nacionales en ambos países. En primer lugar, ante la falta de consenso académico en torno a la noción de “influencer político”, se discute y propone una estipulación del concepto. Luego se presentan los principales resultados relativos a la información comunicada en los videos producidos por la muestra de mujeres influencers políticas analizada. Los hallazgos revelan que, aunque todas se inclinan por la comunicación de información política dura, existen diferencias en las microargumentaciones a las que recurren, en la frecuencia en el uso del humor y en la inclusión de te...

In the current Ibero-American context, marked by growing polarization, political disinformation has intensified through speeches delivered by political leaders on social media, in the press, and in institutional settings. This research analyzes 466 messages identified as disinformation in 2023 by Chequeado (Argentina) and Newtral (Spain), coinciding with national elections in both countries. A mixed-methods approach is applied, based on content analysis, considering the type of disinformation, topics, dissemination channels, and the classification provided by the fact-checking agencies. The findings reveal similarities in the most frequent themes and types of informational disorder, but also differences in the platforms used to spread disinformation. A significant presence of misleading messages in institutional and media contexts is particularly notable, highlighting the direct involvem...