La investigación titulada: EL INSIGHT DEL CLIENTE Y LA SATISFACCIÓN EN EL SERVICIO DE TAXIS DE LA EMPRESA PERÚ TOURS S.A.C. CHICLAYO, define como objetivo general determinar el insight del cliente y su relación con la satisfacción en el servicio de taxis de la empresa Perú Tours S.A.C., las teorías que sustentan la investigación se basaron en las variables de estudio, siendo insight sustentada por Klaric y satisfacción en el servicio según la teoría de Parasuraman et al. La investigación responde a un diseño no experimental de tipo transversal correlacional, donde la muestra de estudio estuvo conformada por 95 clientes frecuentes de la empresa, para obtener los resultados se utilizó la estadística no paramétrica. Prueba de hipótesis y coeficiente de correlación Pearson, habiendo obtenido una correlación moderada de 0.552 entre las variables de estudio, por lo cual se c...

This research presents as a general objective to determine the insight of the client and its relationship with the satisfaction in the taxi service of the company Peru Tours SA, the theories that sustain the present investigation were based on the variables of study, being for insight the Klaric scholar and for satisfaction in the service to Parasuraman.  The present investigation responds to a non-experimental design of cross-correlational type, the study sample consisted of 95 frequent clients of the company, to obtain the results non-parametric statistics was used. Hypothesis test and Pearson correlation coefficient, having obtained a moderate correlation of 0.552 among the study variables, for which it is concluded that there is a linear relationship between insight and service satisfaction.

This research presents as a general objective to determine the insight of the client and its relationship with the satisfaction in the taxi service of the company Peru Tours SA, the theories that sustain the present investigation were based on the variables of study, being for insight the Klaric scholar and for satisfaction in the service to Parasuraman. The present investigation responds to a non-experimental design of cross-correlational type, the study sample consisted of 95 frequent clients of the company, to obtain the results non-parametric statistics was used. Hypothesis test and Pearson correlation coefficient, having obtained a moderate correlation of 0.552 among the study variables, for which it is concluded that there is a linear relationship between insight and service satisfaction.