The present work shows the synergistic application of reflectance spectroscopy and core-shell molecularly imprinted polymer (MIP) for rapid quantification of tartrazine in soft drinks. Studies evaluated the performance of the MIPs synthesized in the presence of silica nanoparticles unfunctionalized and functionalized with [3-(methacryloyloxy)propyl]trimethoxysilane. Although the use of functionalized silica nanoparticles promoted the highest adsorption capability of tartrazine, the material was found to be less selective when it was applied in real samples. Interestingly, the most accurate results were obtained via the application of the MIP synthesized in the presence of unfunctionalized silica nanoparticles (SiO2@MIP). The optimized core-shell MIP was also characterized by Raman spectroscopy and scanning electron microscopy. The use of direct reflectance spectroscopy in the analyte det...