This article aims to analyze one of the most prominent far-right collectives within the Peruvian digital space: Imperium.pe. Given that the presence and activities of this group are exclusively online, it is essential to examine not only the content of the speeches they promote, but also the predominant medium through which they are transmitted: internet memes, a digital format that has dominated online communication in recent years. By taking these memes as the starting point of our analysis, we can unveil the specific strategies that this collective employs to communicate its ideology, identify the target audiences for these speeches, and understand the reactions of the receivers. Additionally, it provides us with the opportunity to make a comparison between the resources employed and the themes addressed by Imperium and other similar politically leaning collectives in Latin America an...