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tesis de maestría
This executive summary provides an overview of the valuation process of two prominent beer companies: Unión de Cervecerías Peruana Backus y Johnston (hereinafter "Backus") and Molson Coors Beverage Co. (hereinafter "Molson Coors"). This study is based on historical financial data collected over a five-year period, from 2018 to 2022, and considers macroeconomic factors and market trends, including the COVID-19 pandemic. During the analysis, the dominance of Backus in the Peruvian beer market and the relevance of Molson in the US market were highlighted, with discounted cash flow being used to value both companies, allowing their growth prospects and future profitability to be evaluated. The results revealed that both Backus and Molson are undervalued in the market, with significant growth potential. Backus's per share value is 37.79 PEN, 64.3% above the market price, while Molson Coors ...