This study explores the literature that evaluates how artificial intelligence (AI) and machine learning (ML) can affect the optimization of sales processes, using a scientometric and bibliometric approach. Through keyword co-occurrence analysis in the scientific literature, the main trends and patterns in AI and ML research applied to sales were identified. VOSviewer software was used to map the relationships between key terms and visualize the predominant focus areas in the field. The results reveal that the adoption of AI and ML technologies is highly correlated with improvements in the efficiency of sales processes, highlighting the growing importance of these technologies in the development of business strategies. However, limited participation of researchers from developing countries was observed in this cutting-edge field, underscoring the need for greater inclusion and internation...

Purpose: The purpose of this research was to understand the adaptation of strategic management models by SMEs in Metropolitan Lima during the period of the COVID-19 pandemic. Theoretical Framework: Organizations must be agile and flexible to survive in a constantly changing business environment. During the pandemic, SMEs were forced to rethink their strategic management models, adopting a more authentic and adaptive approach. The ability to rethink strategies, diversify products and services, and embrace digitalization became crucial. Strategic management, an essential component of management models, encompasses the formulation, implementation, and evaluation of key decisions for organizations to achieve their objectives in a competitive and dynamic environment. This involves looking both internally at the organization's structure and operations and externally, evaluating opportunities a...