El objetivo de la investigación demostró cómo la propuesta de valor se relaciona con el impacto del turismo en el centro poblado Las Pampas de Tomayquichua, con base en una investigación aplicada, con un enfoque cuantitativo, de alcance descriptivo-correlacional-explicativo, y de tipo experimental. Para la aplicación del cuestionario a la población se tomó una muestra aleatoria simple de tipo probabilística obteniendo 295 y para el grupo experimental se tomó una submuestra aleatoria simple de tipo no probabilística intencional legando a 15 pobladores. De los resultados obtuvimos que el 38.64% manifestó que el motivo de visita a Las Pampas sería por sus zonas turísticas, seguido de un 34.92% que indican que es por sus capillas, mientras que el 22.37% dijo por el clima saludable, y solo un 4.07% indicaron que es por los recreos y esparcimiento. Concluyendo que la propuesta de ...

The objective of the research was to demonstrate how the value proposition is related to the impact of tourism in the Las Pampas de Tomayquichua town center, based on applied research, with a quantitative approach, descriptive-correlational-explanatory scope and type experimental. For the application of the questionnaire to the population, a simple random sample of probabilistic type was taken, reaching 295 and for the experimental group a simple random sub sample of an intentional non-probabilistic type was taken, bequeathing 15 inhabitants. From the results we obtained that 38.64% said that the reason for visiting The Pampas would be for their tourist areas, followed by 34.92% indicating that it is for their chapels, while 22.37% said for the healthy climate, and only one 4.07% indicated that it is for recreation and recreation. Reaching the conclusion that the value proposal is relate...

In the digital age, the key to business success lies in effective customer relationship management. Social Customer Relationship Management (SCRM) is emerging as a disruptive strategy by integrating the dynamics of social media into customer relationship management (CRM). This study seeks to determine the extent to which the Social Customer Relationship Management (SCRM) strategy relates to customer loyalty. It presents a quantitative, basic approach, correlational level, and non-experimental design. The population comprises 446 customers, of which 207 constitute the sample. The results obtained from the Spearman's Rho statistical test yielded a p value of 0.000 < 0.05 and a coefficient of 0.789, supporting the existence of a very strong and significant positive relationship between SCRM implementation and customer loyalty. This finding highlights the importance of the SCRM strategy i...