This study explored the attitudes of young urban consumers (18-28 years old) in Metropolitan Lima towards advertising saturation on YouTube. Aligning with the increasing interaction between brands and consumers on social networks, and how this impacts advertising effectiveness and purchase behavior, the research applied a qualitative interpretive paradigm, using a phenomenological design. In-depth interviews were conducted to gain detailed insights into perceptions of invasive advertising and receptivity towards short ads with high emotional content and artistic quality. This phenomenological approach revealed a tendency toward a preference for advertising that resonates emotionally and is aesthetically pleasing, despite a widespread resistance to excessive ads. The findings suggest that brands could benefit from advertising strategies that emphasize personalization and emotional connect...

The Telmatobius culeus relative abundance and its microhabitat use was determined. In 13 areas of Peruvian littoral of Lake Titicaca was carried out, during the dry season, since June to August 2017. In each the evaluation areas, snorkeling was used to perform three 100 x 2 m transects. A total of 38 transects were evaluated. 45 individuals were registered in only six evaluation zones. The largest number of individuals were found in the North Perka area, with a relative abundance of 10.33 individuals/hour/02 people, at a depth of 1.5 m; in seven zones no individual was registered. Individuals were found in the following micro habitats: 17 were found on aquatic vegetation, 11 in sand combined with aquatic vegetation, 9 in rock combined with aquatic vegetation, 5 in mud combined with aquatic vegetation, 2 in rock and 1 in sand. At the same time, analyzes of different water quality paramete...

Tesis redactada íntegramente en ruso.

The Telmatobius culeus relative abundance and its microhabitat use was determined. In 13 areas of Peruvian littoral of Lake Titicaca was carried out, during the dry season, since June to August 2017. In each the evaluation areas, snorkeling was used to perform three 100 x 2 m transects. A total of 38 transects were evaluated. 45 individuals were registered in only six evaluation zones. The largest number of individuals were found in the North Perka area, with a relative abundance of 10.33 individuals/hour/02 people, at a depth of 1.5 m; in seven zones no individual was registered. Individuals were found in the following micro habitats: 17 were found on aquatic vegetation, 11 in sand combined with aquatic vegetation, 9 in rock combined with aquatic vegetation, 5 in mud combined with aquatic vegetation, 2 in rock and 1 in sand. At the same time, analyzes of different water quality paramete...

El directivo, cumpliendo con su rol de líder pedagógico planifica estrategias y acciones, con el propósito de solucionar el problema denominado: Gestión limitada en el logro del nivel satisfactorio de comprensión lectora en los estudiantes de la IEP N°.82572 del caserío El Cafetal, el diagnóstico para la identificación problema es según las pruebas ECE de comprensión lectora y los registros de evaluación y se priorizar el problema através de la técnica de la chacana y se determina las causas y efectos del problema con la técnica del árbol de problemas, conociendo las causas se toma como muestra de estudio los cuatro docentes que laboran en la institución educativa y los estudiantes. Las técnicas que se utiliza para el recojo de información son la encuesta, como instrumento un cuestionario con preguntas abiertas para las dimensiones de gestión curricular, convivencia e...

Presenta el proyecto documental ‘Soy nada, soy todo’, acerca de la vida del personaje de Nelly Cusihuallpa Huamán, una señora de más de 40 años que pertenece a la gran cantidad de mujeres violentadas en el Perú, sobre todo en la capital, que es donde se muestran los más altos índices de violencia doméstica.