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tesis de grado
The present document aims to determine the technical, economic and social viability for the installation of a plant for the manufacture of pink slate tiles. The collection of data is mainly research papers related to construction and non-metallic mining. These were then analyzed and contrasted with the current development of the market, the aims, the scope and limitations of the paper. A market research was conducted to define the target group. Also, the competitive market of tiles coverings was analyzed, deepening into its characteristics and benefits Ultimately, the expected demand for the next years was identified and a communication strategy was developed to attract 4% of the domestic demand. As for the plant location analysis, to decide on this point, a numbered of factors were considered such as the proximity of the raw material, the availability, the climate, etc. This resulted in...