The purpose of this paper is to provide an approach to self-regulation in commercial matters and, specifically, to the self-regulation systems on advertising and consumer protection in Peru. Particularly, the article analyzes the recent adoption of the Supreme Decree N° 185-2019-PCM, Regulation that promotes and regulates the voluntary implementation of regulatory compliance programs on consumer protection and advertising. In this sense, the objectives compliance programs seek to achieve are highlighted and the guidelines to be followed are addressed so that their implementation within a corporation is truly effective, particularly in terms of advertising and consumer protection. Finally, advantages and disadvantages of self-regulation systems are developed and it is concluded that the adoption of compliance programs is positive for consumers, the private sector and authorities.

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This paper examines whether nonprofit organizations can engage in economic activities not directly related to altruistic or charitable objectives within the legal framework of Peru, thereby challenging the traditional perception that these entities should be limited to charitable activities.It explores the intersection between profit motive and economic activity, emphasizing the private autonomy that allows these organizations to define their own goals and activities.In summary, this study highlights how these organizations contribute to development through their active participation in the market, highlighting their integral role in the contemporary economy and society.

This article analyzes the trade name function as a distinctive sign of the economic agents, and the use of it, having in consideration the problems with the confusion between legal entity name, label or business sign, and service mark. Furthermore, it discusses the origin of the exclusive right to a trade name, the proof of its use, and the effects when use of the sign ceases.

The purpose of this paper is to provide an approach to self-regulation in commercial matters and, specifically, to the self-regulation systems on advertising and consumer protection in Peru. Particularly, the article analyzes the recent adoption of the Supreme Decree N° 185-2019-PCM, Regulation that promotes and regulates the voluntary implementation of regulatory compliance programs on consumer protection and advertising. In this sense, the objectives compliance programs seek to achieve are highlighted and the guidelines to be followed are addressed so that their implementation within a corporation is truly effective, particularly in terms of advertising and consumer protection. Finally, advantages and disadvantages of self-regulation systems are developed and it is concluded that the adoption of compliance programs is positive for consumers, the private sector and authorities.

This paper examines whether nonprofit organizations can engage in economic activities not directly related to altruistic or charitable objectives within the legal framework of Peru, thereby challenging the traditional perception that these entities should be limited to charitable activities.It explores the intersection between profit motive and economic activity, emphasizing the private autonomy that allows these organizations to define their own goals and activities.In summary, this study highlights how these organizations contribute to development through their active participation in the market, highlighting their integral role in the contemporary economy and society.

This article analyzes the trade name function as a distinctive sign of the economic agents, and the use of it, having in consideration the problems with the confusion between legal entity name, label or business sign, and service mark. Furthermore, it discusses the origin of the exclusive right to a trade name, the proof of its use, and the effects when use of the sign ceases.

The purpose of this paper is to provide an approach to self-regulation in commercial matters and, specifically, to the self-regulation systems on advertising and consumer protection in Peru. Particularly, the article analyzes the recent adoption of the Supreme Decree N° 185-2019-PCM, Regulation that promotes and regulates the voluntary implementation of regulatory compliance programs on consumer protection and advertising. In this sense, the objectives compliance programs seek to achieve are highlighted and the guidelines to be followed are addressed so that their implementation within a corporation is truly effective, particularly in terms of advertising and consumer protection. Finally, advantages and disadvantages of self-regulation systems are developed and it is concluded that the adoption of compliance programs is positive for consumers, the private sector and authorities.

This paper examines whether nonprofit organizations can engage in economic activities not directly related to altruistic or charitable objectives within the legal framework of Peru, thereby challenging the traditional perception that these entities should be limited to charitable activities.It explores the intersection between profit motive and economic activity, emphasizing the private autonomy that allows these organizations to define their own goals and activities.In summary, this study highlights how these organizations contribute to development through their active participation in the market, highlighting their integral role in the contemporary economy and society.

This article analyzes the trade name function as a distinctive sign of the economic agents, and the use of it, having in consideration the problems with the confusion between legal entity name, label or business sign, and service mark. Furthermore, it discusses the origin of the exclusive right to a trade name, the proof of its use, and the effects when use of the sign ceases.