Culture and national identity are key aspects of the social and economic development of a country. Consequently, cultural communication promotes the processes linked to artistic activities and cultural manifestations that allow preserving the values of a nation and contribute to human and social development, creating a full awareness of the importance of cultural diversity at local, national, and international levels. This article, based on a descriptive-correlational study, evaluates and compares the effectiveness of governmental communication on YouTube about culture in the 19 Ibero-American countries that have a channel on this platform. The communication 2.0 index is used for this purpose (Altamirano-Benítez et al., 2018a; Túñez-López et al., 2016). The results reveal a scarce use of the potential of this channel as a tool for the promotion and dissemination of culture that incre...

La cultura e identidad nacional son aspectos claves para el desarrollo social y económico de los países. Por ello, la comunicación cultural promociona los procesos enlazados a las actividades artísticas y manifestaciones culturales que permiten conservar los valores propios de una nación y contribuyen al desarrollo humano y social, de modo que crea una plena conciencia de la importancia de la diversidad cultural a nivel local, nacional e internacional. En este artículo, a partir de un estudio descriptivo correlacional, se evalúa y compara la eficacia de la comunicación gubernamental en YouTube sobre la cultura de los diecinueve países de Iberoamérica que cuentan con un canal en esta plataforma. Se recurre para ello al índice de comunicación 2.0 (Altamirano Benítez et al., 2018a; Túñez-López et al., 2016). Los resultados revelan un escaso aprovechamiento del potencial de e...

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group