Culture and national identity are key aspects of the social and economic development of a country. Consequently, cultural communication promotes the processes linked to artistic activities and cultural manifestations that allow preserving the values of a nation and contribute to human and social development, creating a full awareness of the importance of cultural diversity at local, national, and international levels. This article, based on a descriptive-correlational study, evaluates and compares the effectiveness of governmental communication on YouTube about culture in the 19 Ibero-American countries that have a channel on this platform. The communication 2.0 index is used for this purpose (Altamirano-Benítez et al., 2018a; Túñez-López et al., 2016). The results reveal a scarce use of the potential of this channel as a tool for the promotion and dissemination of culture that incre...

Culture and national identity are key aspects of the social and economic development of a country. Consequently, cultural communication promotes the processes linked to artistic activities and cultural manifestations that allow preserving the values of a nation and contribute to human and social development, creating a full awareness of the importance of cultural diversity at local, national, and international levels. This article, based on a descriptive-correlational study, evaluates and compares the effectiveness of governmental communication on YouTube about culture in the 19 Ibero-American countries that have a channel on this platform. The communication 2.0 index is used for this purpose (Altamirano-Benítez et al., 2018a; Túñez-López et al., 2016). The results reveal a scarce use of the potential of this channel as a tool for the promotion and dissemination of culture that incre...

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group

The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group