“La visión es el tacto del espíritu”.1 Esta frase, de Fernando Pessoa, tiene un mensaje inequívoco de su potencial generador que puede delinear un panorama ideal, fijar metas y objetivos retadores y compartidos. Una visión puede ser una herramienta o un fin en sí misma, puede y de hecho condiciona el logro, sea individual, empresarial o corporativo. Sin embargo, en la actualidad en las empresas, la visión no suele ser más que un enunciado breve y conciso, que no va más allá de cumplir un rol representativo del futuro de la compañía, usualmente para dar inicio al desarrollo del plan estratégico corporativo, o ser simplemente una sentencia que se espera trasmita una imagen alentadora, para que los interesados admiren el compromiso de la compañía con la sociedad, el medio ambiente, sus clientes, empleados e inversionistas. Pero una visión puede cambiar el destino de una o...

La planeación estratégica se corrobora con el logro de los objetivos. En este sentido, es inadmisible la planeación estratégica sin el resultado, pues la definición de objetivos es parte fundamental y critica.

This essay analyses the relationship between efficiency, efficacy, and effectivity. While the first two concepts refer to resources and objectives, respectively, the third one is related to the combination of both concepts. Efficiency is a concept present in nature, specifically in the animal kingdom. This essay presents success cases of companies that have archived efficiency; and identifies three capabilities that any organization must develop to reach efficiency, these being the optimal estimation of production quantity of good and services; identification of strategic resources and their management; and, finally, the determination of objectives with clarity.

This essay raises a parallel between some examples of military strategists throughout history and a selection of cases from the contemporary business world. Some elements, common to both business and military strategists, are identified and discussed, that determined the success or failure of their business firms. The origin of the strategy is found in military history, and, as it addressed, its determining role is highlighted in war, as in business management.

Edward Bernays is, undoubtedly, the most significant figure in the field of propaganda, and an inescapable reference when researching or discussing this topic. This article seeks to show the most important ideas, of this extraordinary thinker, of his book "Propaganda" of 1927, in addition to analyzing them in terms facts, strategies and characters of the past, and present history, such as Brexit, Kellogg Co., UEFA, Joseph Goebbels, Purina Dog Chow, among others, with the purpose of validating the validity, impact and significance of a visionary's thought, after close to a century.

“La visión es el tacto del espíritu”.1 Esta frase, de Fernando Pessoa, tiene un mensaje inequívoco de su potencial generador que puede delinear un panorama ideal, fijar metas y objetivos retadores y compartidos. Una visión puede ser una herramienta o un fin en sí misma, puede y de hecho condiciona el logro, sea individual, empresarial o corporativo. Sin embargo, en la actualidad en las empresas, la visión no suele ser más que un enunciado breve y conciso, que no va más allá de cumplir un rol representativo del futuro de la compañía, usualmente para dar inicio al desarrollo del plan estratégico corporativo, o ser simplemente una sentencia que se espera trasmita una imagen alentadora, para que los interesados admiren el compromiso de la compañía con la sociedad, el medio ambiente, sus clientes, empleados e inversionistas. Pero una visión puede cambiar el destino de una o...

La planeación estratégica se corrobora con el logro de los objetivos. En este sentido, es inadmisible la planeación estratégica sin el resultado, pues la definición de objetivos es parte fundamental y critica.

This essay analyses the relationship between efficiency, efficacy, and effectivity. While the first two concepts refer to resources and objectives, respectively, the third one is related to the combination of both concepts. Efficiency is a concept present in nature, specifically in the animal kingdom. This essay presents success cases of companies that have archived efficiency; and identifies three capabilities that any organization must develop to reach efficiency, these being the optimal estimation of production quantity of good and services; identification of strategic resources and their management; and, finally, the determination of objectives with clarity.

This essay raises a parallel between some examples of military strategists throughout history and a selection of cases from the contemporary business world. Some elements, common to both business and military strategists, are identified and discussed, that determined the success or failure of their business firms. The origin of the strategy is found in military history, and, as it addressed, its determining role is highlighted in war, as in business management.

Edward Bernays is, undoubtedly, the most significant figure in the field of propaganda, and an inescapable reference when researching or discussing this topic. This article seeks to show the most important ideas, of this extraordinary thinker, of his book "Propaganda" of 1927, in addition to analyzing them in terms facts, strategies and characters of the past, and present history, such as Brexit, Kellogg Co., UEFA, Joseph Goebbels, Purina Dog Chow, among others, with the purpose of validating the validity, impact and significance of a visionary's thought, after close to a century.

This essay raises a parallel between some examples of military strategists throughout history and a selection of cases from the contemporary business world. Some elements, common to both business and military strategists, are identified and discussed, that determined the success or failure of their business firms. The origin of the strategy is found in military history, and, as it addressed, its determining role is highlighted in war, as in business management.

Edward Bernays is, undoubtedly, the most significant figure in the field of propaganda, and an inescapable reference when researching or discussing this topic. This article seeks to show the most important ideas, of this extraordinary thinker, of his book "Propaganda" of 1927, in addition to analyzing them in terms facts, strategies and characters of the past, and present history, such as Brexit, Kellogg Co., UEFA, Joseph Goebbels, Purina Dog Chow, among others, with the purpose of validating the validity, impact and significance of a visionary's thought, after close to a century.

“La visión es el tacto del espíritu”.1 Esta frase, de Fernando Pessoa, tiene un mensaje inequívoco de su potencial generador que puede delinear un panorama ideal, fijar metas y objetivos retadores y compartidos. Una visión puede ser una herramienta o un fin en sí misma, puede y de hecho condiciona el logro, sea individual, empresarial o corporativo. Sin embargo, en la actualidad en las empresas, la visión no suele ser más que un enunciado breve y conciso, que no va más allá de cumplir un rol representativo del futuro de la compañía, usualmente para dar inicio al desarrollo del plan estratégico corporativo, o ser simplemente una sentencia que se espera trasmita una imagen alentadora, para que los interesados admiren el compromiso de la compañía con la sociedad, el medio ambiente, sus clientes, empleados e inversionistas. Pero una visión puede cambiar el destino de una o...

La planeación estratégica se corrobora con el logro de los objetivos. En este sentido, es inadmisible la planeación estratégica sin el resultado, pues la definición de objetivos es parte fundamental y critica.

This essay analyses the relationship between efficiency, efficacy, and effectivity. While the first two concepts refer to resources and objectives, respectively, the third one is related to the combination of both concepts. Efficiency is a concept present in nature, specifically in the animal kingdom. This essay presents success cases of companies that have archived efficiency; and identifies three capabilities that any organization must develop to reach efficiency, these being the optimal estimation of production quantity of good and services; identification of strategic resources and their management; and, finally, the determination of objectives with clarity.