The global tire marketing sector faced disruptions due to the pandemic, affecting production and demand. The recovery, driven by economic revival and increased vehicle demand, especially in strategic countries like China, the US, and the EU, is evident. In Peru, the tire trade sector mirrors global trends, with sustained growth linked to increased car sales. The investigated company, operating for over two decades, engages in stores, distribution, fleet, and web businesses. 85% of purchases come from foreign suppliers, mainly Brazil and Germany. Despite pandemic challenges, the company maintained and exceeded pre-pandemic sales since August 2021. However, inventory management remains a challenge, impacting customer satisfaction and sales. This research project aims to demonstrate that implementing an inventory management improvement model enhances company productivity and efficiency. Spe...

The global tire marketing sector faced disruptions due to the pandemic, affecting production and demand.The recovery, driven by economic revival and increased vehicle demand, especially in strategic countries like China, the US, and the EU, is evident.In Peru, the tire trade sector mirrors global trends, with sustained growth linked to increased car sales.The investigated company, operating for over two decades, engages in stores, distribution, fleet, and web businesses.85% of purchases come from foreign suppliers, mainly Brazil and Germany.Despite pandemic challenges, the company maintained and exceeded pre-pandemic sales since August 2021.However, inventory management remains a challenge, impacting customer satisfaction and sales.This research project aims to demonstrate that implementing an inventory management improvement model enhances company productivity and efficiency.Specific ob...