Objective: To analyze the impact of the use of artificial intelligence on the re-entrepreneurship of micro and small businesses in the Junín region. Material and Methods: It is framed within the exploratory level, basic type and non-experimental design. The instrument was a questionnaire and the technique was a survey applied to a sample of 50 re-entrepreneurs, selected through non-probabilistic convenience and volunteer sampling. The data were analyzed by coding and searching for links to compare categories. Results: 50% of respondents use generative AI technologies, 36% use voice recognition technology and 32% use natural language processing, 28% use intelligent agent technologies, complemented by 18% micro and small businesses that use computer vision technologies and 16% that use optimization technologies. The use of more advanced technologies such as machine learning, predictive an...