La calidad de servicio es un concepto complejo que comprende tanto a los elementos tangiblescomo intangibles que perciben los consumidores al recibirlo. De igual manera, representa una delas variables más importantes en la formulación de las estrategias de marketing, la cual ayuda amejorar la competitividad de la empresa. La lealtad es otro concepto complejo que permite conocerla intención o decisión que asume el consumidor ante el estímulo calidad de servicio.Ambos conceptos se encuentran estrechamente relacionados, según lo muestra Heskett (1997) ensu modelo del Service Profit Chain, el cual forma parte de la información esencial de las empresas,principalmente las de servicios, para el diseño de sus estrategias de calidad de servicio y fidelizaciónde sus clientes, que, finalmente, impactará en sus resultados financieros. La investigación se enfocóen establecer la asociació...

Service quality is a complex concept that includes both tangible and intangible elements thatconsumers perceive to receive a service. Similarly, represents one of the most important variables informulating marketing strategies, which helps improve the competitiveness of the company. Loyaltyis another complex concept that allows knowing the intention or decision that takes the consumerto the service quality stimulus.Both concepts are closely related, as shown Heskett (1997) in their model of the Service ProfitChain, which is part of the essential information of companies, mainly services, to design strategiesand quality of service customer loyalty, which ultimately impact on its financial results. The research focused on establishing the partnership between the two concepts, quality of service and loyalty inHuanuco supermarket customers, considering their perceptions and behavioral i...

Agricultural production is sensitive to climatic factors and the study of their relationships is essential to understand their behavior in the future; for this reason, the objective of this study was to determine the effect of the determining climatic factors on the production of Myrciaria dubia (Kunth) McVaugh, in Ucayali - Peru, 2009-2019; to do this, through the production function, the effect of climatic factors (temperature and rainfall) determining the production of camu-camu in Ucayali was quantified; considering for this, as dimensions of production: yield per hectare, harvested area and the gross value of production for the period 2009 - 2019 and its projection until 2029, using the ordinary least square method (OLS). It was possible to determine that rainfall is the most important climatic factor on yield with 48.79%; and, by 2029, the yield trend is negative, with a reduction ...

Agricultural production is sensitive to climatic factors and the study of their relationships is essential to understand their behavior in the future; for this reason, the objective of this study was to determine the effect of the determining climatic factors on the production of Myrciaria dubia (Kunth) McVaugh, in Ucayali - Peru, 2009-2019; to do this, through the production function, the effect of climatic factors (temperature and rainfall) determining the production of camu-camu in Ucayali was quantified; considering for this, as dimensions of production: yield per hectare, harvested area and the gross value of production for the period 2009 - 2019 and its projection until 2029, using the ordinary least square method (OLS). It was possible to determine that rainfall is the most important climatic factor on yield with 48.79%; and, by 2029, the yield trend is negative, with a reduction ...