La presente investigación tiene como objetivo principal: Proponer la adecuación de una política pública sectorial para la competitividad en las micro, pequeña y mediana empresa exportadora en el comercio exterior peruano, basado en un marco metodológico con enfoque cualitativo, a nivel descriptivo, propositivo y con un diseño no experimental-transversal. Partiendo del uso de la revisión documental, así como la aplicación de entrevista a 7 expertos en la materia, todos ellos con gran experiencia en el sector público y privado, los cuales permitieron obtener información valiosa que contribuyó con el desarrollo de los resultados y la elaboración de la investigación.   Los resultados alcanzados permiten conocer que las micro, pequeñas y medianas empresas exportadoras muestran deficiencias en su planeación estratégica, producción y abastecimiento, obtención de certifi...

La investigación tiene como objetivo: Proponer la adecuación de una política pública para la competitividad de la micro, pequeña y mediana empresa exportadora en el comercio exterior peruano. Las bases teóricas permiten comprender la política pública, teoría de política comparada y competitividad; teniendo como metodologías de sustento el mapa de competitividad del BID, capacidad exportadora de Minervini y el índice de similitud. El marco metodológico, parte de una investigación con enfoque cualitativo, descriptivo y propositivo, con un diseño no experimental-transversal. Partiendo del de la revisión documental, así mismo se utilizó el instrumento de la entrevista a expertos que permitieron contribuir a la elaboración de la propuesta de adecuación de la política pública. Los resultados alcanzados permiten conocer que las Mipymes exportadoras muestran deficiencias en...

This research has as main objective “to propose differentiation strategies to improve the export of Hass avocado from Negociación Agrícola Yotita S.A. Company to Germany 2016. For this reason, it focuses on differentiation strategies of Keller & Kotler, which determine that clients can perceive a company as unique. To obtain the information, three populations have been taken into account: The staff of the Negociación Agrícola Yotita S.A. (object of study); exporting companies of Hass avocado, such as Tropical Farm S.A.C, Consorcio de Frutas Lambayeque S.A.C and Agrícola Cerro Prieto S.A. and the specialists in foreign trade issues: BA. Corvacho Valderrama Paola and Dr. Querevalú Morante Carlos, who were interviewed in detail. According to the results, differentiation strategies constitute an effective way to increase exports, applied in this research on Hass avocado from the Nego...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

The objective of this research was to: Identify new markets for the export of organic panela from the CEPRESA association. For this, a market study was carried out according to the ITC methodology to be able to diversify the potential markets to export organic granulated panela. In order to obtain the information, three populations have been taken into account, which are the following: workers of the CEPRESA Association (Association objective of the study), experts in international commerce and business: Lic. Richard Montes Tocto and Lic. Carlos Ypanaque Estrada, and finally an exporting company of organic panela: Cooperativa Norandino, to whom interviews were applied. According to the results it was concluded that the association must improve in the production process looking for a new innovative process to be able to produce an even more profitable and attractive product for the final ...

The present research had as main objective: To propose differentiation strategies to improve the export of avocado Hass from the company Agrícola Agrícola Yotita destined to Germany 2016 ". To do this, it focused on the differentiation strategies of Keller & Kotler, which determine that a company can be perceived by customers as unique. To obtain the information it has taken into account three populations:, which are the following : The collaborators of the company Negociación Agrícola Yotita SA (organization under study); Hass avocado exporters, such as Tropical Farm S.A.C, Fruit Consortium Lambayeque S.A.C and Agrícola Cerro Prieto S.A; And finally specialists in foreign trade issues: Lic. Paola Corvacho Valderrama and Dr. Carlos Querevalú Morante, who were given the Interview Guide in depth. According to the results, it is concluded that the differentiation strategies consti...