This research was carried out to design tutorials on the care of undeveloped social skills of university students, through which they express their needs, feelings, preferences, opinions and rights, respecting others and as a consequence self-reinforcement is observed and the probability of obtaining external reinforcement is maximized. The study was approached from the interpretive paradigm, qualitative approach, the projective - holistic method as a systematic process. Diagnostic information was collected from students and tutors, through interviews and focus groups, focused on behavioral, personal and situational skills. From all of this, categories and subcategories were identified that allowed choosing strategies to meet the needs. As a result, it was demonstrated that social skills, an important aspect for insertion and work performance, have not been developed despite the existenc...

This research was carried out to design tutorials on the care of undeveloped social skills of university students, through which they express their needs, feelings, preferences, opinions and rights, respecting others and as a consequence self-reinforcement is observed and the probability of obtaining external reinforcement is maximized. The study was approached from the interpretive paradigm, qualitative approach, the projective - holistic method as a systematic process. Diagnostic information was collected from students and tutors, through interviews and focus groups, focused on behavioral, personal and situational skills. From all of this, categories and subcategories were identified that allowed choosing strategies to meet the needs. As a result, it was demonstrated that social skills, an important aspect for insertion and work performance, have not been developed despite the existenc...

La presente investigación ha tenido como objetivo incursionar en la estructura de un spot publicitario televisivo, sobre todo en la composición del mismo junto con los componentes comunicacionales que suelen participar en un spot para colaborar con el mensaje propuesto por la marca. La descripción de los mismos, ha sido de vital importancia porque así hemos podido conocer cuál ha sido la función de cada componente y cómo se ha mostrado en cada fase del anuncio publicitario. Para ello se utilizó herramientas cualitativas como entrevistas a profundidad dirigidas a publicistas para obtener conceptos más precisos acerca de la participación de los componentes en este spot televisivo de Plisen Callao. Además, la utilización de fichas de observación y el análisis por tomas, brindaron un mayor alcance para describir nuestros indicadores en base a nuestra variable planteada. Gracias...

This research was carried out to design tutorials on the care of undeveloped social skills of university students, through which they express their needs, feelings, preferences, opinions and rights, respecting others and as a consequence self-reinforcement is observed and the probability of obtaining external reinforcement is maximized. The study was approached from the interpretive paradigm, qualitative approach, the projective-holistic method as a systematic process. Diagnostic information was collected from students and tutors, through interviews and focus groups, focused on behavioral, personal and situational skills. From all of this, categories and subcategories were identified that allowed choosing strategies to meet the needs. As a result, it was demonstrated that social skills, an important aspect for insertion and work performance, have not been developed despite the existence ...

En el primer capítulo del presente estudio, encontramos la introducción, que tiene entre sus pilares a la realidad problemática, que resume un contexto en el que se plantea este estudio y específica dentro de qué situaciones se presenta. Así también, encontramos los antecedentes internacionales y nacionales, que sirven de aporte para conocer previamente algunas investigaciones que se hicieron con las variables que se manejan en esta tesis. Además se plantea el porqué de la investigación a través de la justificación del estudio y los objetivos que dirigen esta propuesta. En el segundo capítulo, se presenta el Método de la publicación, teniendo en cuenta que se desarrolla un paradigma interpretativo para explicar la problemática, un enfoque de investigación cualitativo para proporcionar una profundidad a los puntos básicos, un método proyectivo porque en la etapa final s...