The present preliminary study has been made to evaluate the viability of the toothpaste tablets factory implementation. In the first chapter, the current environmental issue related to oral care products is presented and analyzed and the objectives, reach, justification, and hypothesis of the investigation are stated. Moreover, a referential framework composed by journal articles related to our investigation topic and a conceptual framework compounded by the product definition and a group of key words are presented. In the second chapter, the market research is presented. Our objective market is defined and our projected demand from 2020 to 2025 is calculated through the screening of the population and a market survey. In the third chapter, the location of the factory is determined through the Factor Rating Method. The location will be chosen due to workforce, supplies and objective mark...