Currently, drivers in Lima Metropolitana face various concerns during their commutes. One of the main issues is finding a safe place to park their vehicles to avoid the risk of theft. This relevant social problem (RSP) is the focus of this thesis, which aims to present a sustainable project to address this issue, positively impacting various stakeholders, including drivers, independent parking lots, and society. The research introduces the business project named "ParkeaYa!", a mobile app that allows drivers to view available parking lots in their destination area, check space availability in the selected lot, and make a reservation with online payment. After conducting the analysis, it was determined that the proposed solution is feasible, representing an investment of S/ 315,185 and generating a Net Present Value (NPV) of S/ 2,464,179 in the first five years. Initially, the project will...