The aim of the study was to describe the number of claims and to propose a model of strategy and primary transparency in the Caja Municipal de Ahorro y Crédito de Ica S.A, Perú. The study was carried out between June and July 2022. The number of claims between the 2017-2021 period is described. The number of complaints increased each year: 301, 427, 479, 528, and 558 together with the number of clients: 198440, 229103, 261306, 257290, and 278798. A statistically significant difference was found in the two variables where the correlation coefficient was higher. The equation of the adjusted model was: Number of Claims = -303.814 + 0.00311205*Number of clients. In the case of the strategy and primary transparency model, the following variables were proposed: type of operations, contractual documents, description (objective and rationale) and dynamic understanding of the information. It is...