El presente trabajo de investigación desarrolla un proyecto empresarial enfocado en el diseño y comercialización de calzado para niñas, niños y adolescentes, cuyas edades oscilan entre 0 y 14 años de edad. Un aspecto relevante de este emprendimiento social es que operará bajo el modelo de negocios “Buy one, give one”, lo que implica que al efectuarse la venta de determinados modelos la empresa entregará a niños y adolescentes en situación de vulnerabilidad un par de zapatos. Además, se tiene previsto canalizar un porcentaje de las utilidades hacia entidades que realizan ayuda social. El trabajo está estructurado en siete partes: (i) Aspectos Generales, (ii) Planeamiento Estratégico, (iii) Investigación y Validación del Mercado, (vi) Plan de Marketing, (v) Plan de Operaciones, (vi) Estructura Organizacional y de Recursos Humanos y (vii) Planeamiento Económico Financier...

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This study examines the adoption of administrative and technological innovations in Lima’s optical sector through a descriptive qualitative approach, based on semi-structured interviews and analysis using ATLAS.ti. The findings reveal progress in organizational management, driven by strategic planning, clear structures, and participatory leadership, as well as the use of technologies to monitor productivity. On the technological front, continuous training, personalization and diagnostic tools, process automation, and the integration of ICTs stand out as means to enhance customer service. However, economic and technical barriers—such as high investment costs and uncertainty about results—continue to hinder full digital transformation. In summary, the study provides evidence of how optical businesses in Lima are incorporating innovations to strengthen their competitiveness, operation...

This study examines the adoption of administrative and technological innovations in Lima’s optical sector through a descriptive qualitative approach, based on semi-structured interviews and analysis using ATLAS. ti. The findings reveal progress in organizational management, driven by strategic planning, clear structures, and participatory leadership, as well as the use of technologies to monitor productivity. On the technological front, continuous training, personalization and diagnostic tools, process automation, and the integration of ICTs stand out as means to enhance customer service. However, economic and technical barriers -such as high investment costs and uncertainty about results- continue to hinder full digital transformation. In summary, the study provides evidence of how optical businesses in Lima are incorporating innovations to strengthen their competitiveness, operationa...

This study examines the adoption of administrative and technological innovations in Lima’s optical sector through a descriptive qualitative approach, based on semi-structured interviews and analysis using ATLAS.ti. The findings reveal progress in organizational management, driven by strategic planning, clear structures, and participatory leadership, as well as the use of technologies to monitor productivity. On the technological front, continuous training, personalization and diagnostic tools, process automation, and the integration of ICTs stand out as means to enhance customer service. However, economic and technical barriers—such as high investment costs and uncertainty about results—continue to hinder full digital transformation. In summary, the study provides evidence of how optical businesses in Lima are incorporating innovations to strengthen their competitiveness, operation...