The increasing consumer demand for more nutritious foods, naturally sourced ingredients, and cleaner labels is pushing the food and cosmetic industries to transition from the use of artificial colorants towards naturally sourced alternatives. In this context, the industry is continuously searching for sources of more stable colorants, with special interest in plant sources. The vibrant biodiversity found in Peru represents an exciting economic opportunity. In this review, we highlight select Peruvian crops with excellent potential for use as colorant sources for industrial applications, with some sources being extensively studied and others receiving attention in more recent years. Purple corn, a crop native to the Andes region, is a rich source of pigments with great stability and a long history of use in different applications around the world. Colored-fleshed potatoes, underutilized A...