Basados en el objetivo de esta investigación, se determinó que el aumento de las remesas del exterior impactó en el consumo privado en el primer trimestre de 1993 hasta el cuarto trimestre de 2019. Tomando la metodología, fue conveniente utilizar la investigación explicativa, se utilizó un diseño no experimental, esta fue constituido por bases estadísticas como las remesas del exterior y el consumo privado publicadas en el portal web del Banco Central de Reserva del Perú. Los resultados hallados de acuerdo al análisis, el impacto que tendrá a corto plazo las remesas del exterior es de 0.036, esta significa, que las remesas del exterior crecerán 1% (Ceteris Paribus), entonces el consumo privado incrementará en 0,036% a corto plazo. Es conveniente tomar la política económica para que el estado peruano diseñe modelos a beneficio de las remesas del exterior con referencia a l...

In the last calls for admission, applicants were interested in the career of Economic Engineering, but since 2016, it was no longer considered as an alternative at Señor de Sipán University. The objective of this research is to develop marketing strategies for the relaunch of the economic engineering professional career in the socio-economic context of 2019 in order to achieve a sustainable professional school, which provides a quality educational service and complies with meet local, regional and national demand. The Theory of consumer choice was worked on; marketing strategies such as relationship marketing, and marketing mix. The type of research used was explanatory and purposeful with a non-experimental cross-sectional design. The sample was established with 1,157 students in the 5th year of secondary education from the main private and national educational centers of the departme...

In the last calls for admission, applicants were interested in the career of Economic Engineering, but since 2016, it was no longer considered as an alternative at Señor de Sipán University. The objective of this research is to develop marketing strategies for the relaunch of the economic engineering professional career in the socio-economic context of 2019 in order to achieve a sustainable professional school, which provides a quality educational service and complies with meet local, regional and national demand. The Theory of consumer choice was worked on; marketing strategies such as relationship marketing, and marketing mix. The type of research used was explanatory and purposeful with a non-experimental cross-sectional design. The sample was established with 1,157 students in the 5th year of secondary education from the main private and national educational centers of the departme...