The research consists of: the customization of services, the influence of hotel management in profitability. Exploratory and descriptive research; sample of 24 hotel companies in the city of Lima, 384 customers were interviewed when paying. Instrument used: 21-item questionnaire. It was confirmed that the customization of services is related to hotel management based on three dimensions: Culture of Customized Service, Profitability and Competitiveness. For this contrast, the Chi-square hypothesis test was used. The research concludes that the customization of services ensures a better customer satisfaction and a high return to the hotel company. The human factor is crucial when implementing a customized service. The mechanisms contributing to customize hotel services are: searching of increasing sales and that customers’ order which is the main reason for customizing the services.

Marketing specialists know that in a globalized world what defines is the added value of the product. This premise is not only of technical knowledge but it is also set on the mind of the consumers: they know that the services or the products are not enough; they want something else, they look for a differentiating factor and if they find it, they reward it. Consumers are in the search of a plus or benefit for their family and social group, responsible marketing meets these expectations and emerges as one of the aspects of RSE. To reuse containers and packaging three special characteristics are stipulated. One, industrial transportation, as for example the use of pallets. Two: in repairing, reconditioning and reutilizing products, the idea is recuperating the product and making it available for sale; the objective of recycling is the use of remnants as an alternative to raw materials, wh...

Tourist travel has changed in recent years; technological progress drives competitiveness and initiates business models, platforms and exchanges known as the collaborative economy. Airbnb web platform preferred by users who want to rent a space for travelers seeking accommodation because of the price flexibility compared to hotels; business that increases despite the distrust of hosting strangers. The Millennials constitute the new travellers, looking for new experiences, spaces with connections, respond to changes with economic options of premises with shared spaces in a responsible way; developing the healthy local economy benefits businesses that derive from tourism. They plan their trips by mobile devices, mix business and leisure tours related to adventure and nature, giving importance to comments on social networks.

El estudio comprende: personalización de servicios, gestión hotelera que influye en rentabilidad. Investigación exploratoria, descriptiva; diseño transversal descriptivo; muestra de 24 empresas hoteleras de la ciudad de Lima, 384 clientes entrevistados al momento de cancelar. Instrumento utilizado: cuestionario de 21 ítems, comprobándose que la personalización de los servicios está relacionada con la gestión hotelera basada en tres dimensiones: cultura de servicio personalizado, rentabilidad y competitividad. Para el contraste, se usó la prueba de hipótesis de chi cuadrado. Concluye que la personalización de los servicios asegura mejor satisfacción del cliente y alta rentabilidad a la empresa hotelera. El factor humano es determinante en la aplicación de servicio personalizado. Los mecanismos que contribuyen a personalizar los servicios hoteleros son: búsqueda de aumento d...

Marketing specialists know that in a globalized world what defines is the added value of the product. This premise is not only of technical knowledge but it is also set on the mind of the consumers: they know that the services or the products are not enough; they want something else, they look for a differentiating factor and if they find it, they reward it. Consumers are in the search of a plus or benefit for their family and social group, responsible marketing meets these expectations and emerges as one of the aspects of RSE. To reuse containers and packaging three special characteristics are stipulated. One, industrial transportation, as for example the use of pallets. Two: in repairing, reconditioning and reutilizing products, the idea is recuperating the product and making it available for sale; the objective of recycling is the use of remnants as an alternative to raw materials, wh...

Tourist travel has changed in recent years; technological progress drives competitiveness and initiates business models, platforms and exchanges known as the collaborative economy. Airbnb web platform preferred by users who want to rent a space for travelers seeking accommodation because of the price flexibility compared to hotels; business that increases despite the distrust of hosting strangers. The Millennials constitute the new travellers, looking for new experiences, spaces with connections, respond to changes with economic options of premises with shared spaces in a responsible way; developing the healthy local economy benefits businesses that derive from tourism. They plan their trips by mobile devices, mix business and leisure tours related to adventure and nature, giving importance to comments on social networks.