This project aims to evaluate the economic, technical, and social feasibility of implementing a production and commercialization plant for custard apple craft beer in the Blonde Ale style in Lima Metropolitan. The beer will be made from Pale Ale malt, water, hops, yeast, and, as the main ingredient, custard apple. The beer will have an alcohol content of between 5,5% - 6%, making it a smooth and easy-to-drink beer with a sweet malt flavor and fruity notes. The product consists of a 330 ml glass bottle of beer aimed at citizens of Lima Metropolitan, aged 18 to 55, and the population belonging to NSE A, B, and C1. A demand for 100 686 bottles of beer is projected for the year 2027. Based on micro and macro location studies, it was determined that the location of the production plant will be in the district of Lurín. A technical evaluation was carried out, which allowed us to determine the...