This paper addresses the issue of the Millennials Generation or Generation Y, comprising those born between 1981 and 2000. This generation has revolutionized and changed the habits of the consumer society compared to other generations, changing market strategies of large corporations especially in its potential brand also called Branding. Currently, this generation is between 16 and 35 years, according CEPLAN Peru in the next 10 or 15 years the PEA of Peru will be charged mainly by people belonging to the group of so-called Millennials, as they will be around 7 million people; Another important fact is that by 2025 to 2030, over 60% of the labor force will consist of digital natives; ie by millennials and post millennials. Peruvian Millennials are big fans of technology, and one of its symbols, even greater than the laptop or TV, is their Smartphone. They use it to surf the internet, the...

This paper addresses the importance and validity of Process Management, a technique that would provide multiple benefits in the management of organizations, specifically in Public Administration. In Peru, its implementation is a major challenge to the power framed within the National Policy Modernization of Public Management in compliance with the requirements of the Law 27658. The document aims to theoretically support the process management as a key element for achieving organizational success in state institution; the method used is mainly based on the literature review and study of theoretical methods to reveal the essential relationships of process management. date concepts, classification, basic assumptions and relationships in this category are exposed. Provides useful information for managers referring the application of process management, its generalities importance for identif...

This article aims to present reflections on the importance and relevance of tourism development in local development processes.In Peru, its application and implementation is a major challenge to optimize the Local Economic Development of Regions specifically rural areas of our country.In the final reflections stresses that local economic development is a process that promotes the acceleration and growth of our communities in a given territorial circle, it is also noted that these processes include tissues such as decisiveness, management and stakeholder participation local.With the alter emphasis, tourism can be promoted as an economic activity, innovation and dynamism that contribute to the processes of Local Development of a Territory, however that can be managed in an appropriate manner requires a key tool: The Model Tourism.

El presente documento aborda el tema de la llamada Generación Millennials o Generación Y, que comprende los nacidos entre 1981 y el año 2,000. Esta generación ha revolucionado y cambiado los hábitos de la sociedad de consumo con respecto a otras generaciones, modificando las estrategias de mercado de las corporaciones especialmente en su potencial de marca llamado también Branding. Actualmente, esta generación tiene entre 16 y 35 años, según el Centro Nacional de Planeamiento Estratégico- CEPLAN PERU (Diario Gestión 4 Marzo 2015) en los siguientes 10 o 15 años la PEA del Perú estará fundamentalmente cargada de personas que pertenecen al grupo de los llamados Millennials, ya que serán alrededor de 7 millones de personas; otro dato importante es que para el 2025 al 2030, más del 60% de la fuerza laboral estará conformado por nativos digitales; es decir por millennials y po...

El presente artículo aborda la importancia y vigencia de la Gestión por Procesos, técnica que brindaría múltiples ventajas en la dirección de las organizaciones, específicamente en la Gestión Pública. En el Perú, su aplicación constituye un gran reto para encuadrarnos dentro de La Política Nacional de Modernización de la Gestión Pública en el cumplimiento de las exigencias de la Ley 27658. El artículo pretende fundamentar teóricamente la gestión por procesos como un elemento clave para lograr el éxito organizacional en las instituciones del estado, el método utilizado se basó fundamentalmente en la revisión bibliográfica y el estudio de los métodos teóricos para revelar las relaciones esenciales de la gestión por procesos. Se exponen conceptos actualizados, clasificación, premisas básicas y relaciones de esta categoría. Aporta información de utilidad para el...

This article aims to present reflections on the importance and relevance of tourism development in local development processes.In Peru, its application and implementation is a major challenge to optimize the Local Economic Development of Regions specifically rural areas of our country.In the final reflections stresses that local economic development is a process that promotes the acceleration and growth of our communities in a given territorial circle, it is also noted that these processes include tissues such as decisiveness, management and stakeholder participation local.With the alter emphasis, tourism can be promoted as an economic activity, innovation and dynamism that contribute to the processes of Local Development of a Territory, however that can be managed in an appropriate manner requires a key tool: The Model Tourism.